Poster Augmented Reality app for cinema

Augmented Reality for cinema, [REC]4 app

Start the Augmented Reality for cinema experience and get close to one of the frightening zombies which were part of the Spanish horror film [REC]4.

WORK

An Augmented Reality advertising app for the Spanish horror film [REC]4. imascono’s work includes Augmented Reality thinking, 3D model & animation, UX/UI and app coding.

CLIENT

Filmax Entertainment is an international cinema production company created in 1953 in Spain, as distributor of American movies. Nowadays Filmax has an important role as creator, producer and distributor worldwide.

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One of the most important challenges in this project was to create a credible 3D model capable of making people´s hair stand up.

3D models zombies included in an Augmented Reality app for cinema experience

The app was created to satisfy the needs and curiosity of the audience, as well as gamifying the experience thanks to this special project of Augmented Reality for cinema.

Augmented Reality [REC]4 app interface instructions

The Augmented Reality experience have kept the true essence of the film. The realistic movements of the zombie, as well as the sound and esthetic of the Augmented Reality experience, were essential to create a feeling of suspense, fear and intrigue that was written in the script.

Pictures with the Augmented Reality experience during [REC]4 official presentation
[REC4] Spanish film photo collage

PLAY [REC]4 app

[REC]4 Spanish Filmax film poster

0. Download [REC]4 app for Android and iOS
1. Start the app
2. Press the Augmented Reality button
3. Read the instructions
4. Point to the movie poster on the left

Logo of the Augmented Reality for cinema app [REC]4  download_buttons_1 download_buttons_2