Augmented Reality clothing inspired on the chinese zodiac
Augmented Reality clothing line inspired by the Chinese zodiac animals. The designs are brought to life when pointing to them with a smartphone or tablet. Download imascono app and point to the T-shirt with the device to bring the illustration to life.
Alive Animals is a project made in collaboration with the Spanish startup EnClaveChina. It shows the 12 Chinese zodiac animals from the augmented reality point of view.
The illustration is marked by a minimalist design which focuses on the most recognizable features of the twelve Chinese zodiac animals. The faces are surrounded by characteristic of the Chinese culture as paper lanterns, the lucky Chinese coins or specific words.
The Augmented Reality clothing line Alive Animals includes a 3D model inspired of each Chinese zodiac animal. The 3D head model shows the main features of each animal. All of them are animated with their characteristic movements, which allows the user to live the experience completely.
The Augmented Reality clothing line is formed by a series of T-shirts and sweatshirt related with the Chinese zodiac animals but the illustration can be apply to any other support. On the occasion of the Horse’s year (2014) it was created an Augmented Reality New Year card.
The Augmented Reality clothing experience starts when the imascono app recognizes the illustration. 3D animated head model reflects over the head of the person who is wearing the item. The realistic movements make the experience even more intense. The user can take a photo to immortalize the moment.