Augmented Reality Clothing example with the logo of the Alive Animals clothing line

Augmented Reality clothing inspired on the chinese zodiac

Augmented Reality clothing line inspired by the Chinese zodiac animals. The designs are brought to life when pointing to them with a smartphone or tablet. Download imascono app and point to the T-shirt with the device to bring the illustration to life.

WORK

An Augmented Reality experience included on imascono app. Our team developed the illustration work, Augmented Reality thinking, 3D model & animation, UX/UI, Augmented Reality fashion and app coding. Check the other imascono clothing collections: Be a Hero, Brosmind SHE, OFFF and Brosmind.

COLLABORATION

Alive Animals is a project made in collaboration with the Spanish startup EnClaveChina. It shows the 12 Chinese zodiac animals from the augmented reality point of view.

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The illustration is marked by a minimalist design which focuses on the most recognizable features of the twelve Chinese zodiac animals. The faces are surrounded by characteristic of the Chinese culture as paper lanterns, the lucky Chinese coins or specific words.

Illustration of the Augmented Reality clothing t-shirt Alive Animals
Illustration of the Augmented Reality clothing t-shirt Alive Animals
Illustration of the Augmented Reality clothing t-shirt Alive Animals
Augmented Reality card for the 2014 Horse New Year

The Augmented Reality clothing line Alive Animals includes a 3D model inspired of each Chinese zodiac animal. The 3D head model shows the main features of each animal. All of them are animated with their characteristic movements, which allows the user to live the experience completely.

3D model of a wooden horse inspired on the Augmented Reality clothing line Alive Animals
3D head models of a tiger, horse and goat from the Chinese zodiac

The Augmented Reality clothing line is formed by a series of T-shirts and sweatshirt related with the Chinese zodiac animals but the illustration can be apply to any other support. On the occasion of the Horse’s year (2014) it was created an Augmented Reality New Year card.

Official poster of the Augmented Reality Clothing line Alive Animals
Photo session with T-shirts and sweatshirts of the Augmented Reality Clothing line Alive Animals

The Augmented Reality clothing experience starts when the imascono app recognizes the illustration. 3D animated head model reflects over the head of the person who is wearing the item. The realistic movements make the experience even more intense. The user can take a photo to immortalize the moment.

Pictures of the Augmented Reality experience included in the clothing line Alive Animals

'La Pegatina' special year

Poster of the music group La Pegatina

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Purple T-shirt with a tiger illustration included in the Augmented Reality Clothing line Alive Animals

0. Download imascono app
1. Start app
2. Read instructions
3. Point to the image on the left side

 

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