The Artificial Intelligencethe Extended Realitythe virtual agentstechnology is advancing at an accelerated pace and companies, in the quest to remain at the forefront of the market, are looking for new ways to optimize our resources and at the same time surprise our customers.
For this reason, we want to count on the main leaders of the national and international technology ecosystem, such as Pedro Aznar (Applesfera) y César Val (luxury expert) to explore the future and unravel the trends we are living and will live in this field.
In addition, we will share the most relevant cases of success in business innovation that have been carried out in the last year by companies such as Ibercaja (banking sector), VML The Cocktail (advertising sector), Merz Aesthetics (health sector) and Saphir Parfums (retail sector). From the actual application of the Apple Vision Pro in the industry, including intelligent agents, virtual training and the real interaction of all the worlds in which our companies move, the physical and the online, the virtual and the real.
We are undoubtedly in a key moment for our companies. The wheel of business innovation keeps turning and it is in our hands to take advantage of these advances and new formats in favor of our customers. strategies for the future.
Ibercaja Xplora (Plaza Basilio Paraíso, 2)
AGENDA
9:00 – 9:15
Inauguration by César Val - Luxury and Technologyía
César Val is a consultant luxury expert, advisor to business leaders, international speaker and professor at world-class business schools. In his lecture we will learn about the significant relationship between technology and luxury.s with theurrent strategies of luxury brands.
9:15 – 9:45
Trends and future of the giant tech: Apple Vision Pro & Apple Intelligence
Pedro Aznar and Nacho Torre will talk about the present and future of the technological giant and its impact on the business world. From the Apple Vision Pro to Apple Intelligencethrough the different disruptive products they have in store for us.
- Pedro Aznar, Director from Applesfera at Webedia Spain
- Nacho Torre, Director of Strategy, Transformation and Data of Ibercaja
9:45 – 10:15
From vision to action: real use cases of Extended Artificial Intelligence.
In this panel of great professionals we will learn about the use cases of these technologies. of XR and IA that companies of the stature of MoeveMerz Aesthetics, VML and Saphir are carrying out the digital transformation of their companies.
- Nahia Gutiérrez, Digital Innovation HUB in Merz Aesthetics
- Rodrigo Vicente, Chief Creative Officer at VML The Cocktail Health
- Isabel Pradera, Director Group Marketing Saphir Parfums
- Ana Rodríguez, Marketing & Communications Coordinator at Imascono
10:15
Networking / Breakfast
Closing of the day with a Breakfast-Café
SPEAKERS
EXTENDED ARTIFICIAL INTELLIGENCE
CÉSAR VAL
Luxury expert
César Val is an internationally recognized expert in luxury, technological innovation and business leadership. Da proven track record in senior management for global brands in Europe and the Middle East and his profile as a speaker at numerous conferences and business schools around the world. In 2023 he was named LinkedIn Top Voice.
PEDRO AZNAR
Director from Applesfera at Webedia Spain
Pedro Aznar is director of Applesfera since 2006making him a one of the most important experts of the Apple ecosystem in Spain. It has developedpro rollnnovation projects such as Engineering Manager with different companies and collaborates in several media online about technology. In his podcast "Las Charlas de Applesfera" he reviews the panorama of the Apple world.
NACHO TORRE
Director of Strategy, Transformation and Data. General Manager of Ibercaja
Nacho Torre, General Manager from Ibercaja and member of the Board of Directors of the bank. He has more than 17 years of experience in the sector. He is an industrial engineer specialized in senior management.ection and business management from IESE. He is in charge of of corporate strategy, organizational transformation and the scope of data in the bank.
NAHIA GUTIERREZ
Digital Innovation HUB PM at Merz Aesthetics
Nahia is Project Manager at Merz Aestheticsa leading company in the manufacture of farmacéuticos and aesthetic medicine. Specializing in business leadership at the University of Mondragon y Sungkonghoe UniversityIn addition, he has participated in different forums and projects of high technological impact in the health sector.
IGNACIO MUÑOZ
Digital Open Innovation at Moeve
Ignacio Muñoz is Project Manager and Venture Client Lead in the Digital Innovation area of Moeve (ex-Cepsa). His extensive experience covers all types of sectors, such as the banking, the transportation, the energy sector, the and finance with a global and human vision. Its current mission is to transform an industry from within. tradicidional such as the energy/petrochemical sector, driving change with user-centric technology.
RODRIGO VICENTE
Director Health Creative at VML The Cocktail
Advertising creative passionate about the health sector, to which he has dedicated more than 15 years constantly searching for innovative ideas with a positive social impact. His career, from Art Director to creative leader at VML Health Spain, has allowed him to build high performance teams, create international award-winning campaigns and actively participate as a jury member in prestigious national and international festivals.
ISABEL PRADERA
Director Group Marketing Saphir Parfums
Isabel Pradera leads the Marketing, Communication and Design area at Saphir Parfums Group. Her career and extensive experience in sectors such as fashion, retail and perfumery have been recognized with the ADEA 2023 Award. She holds a degree in Business Administration and Management from UNIZAR and a Master's Degree in Fashion Management from ESDEN.
ANA RODRIGUEZ
Marketing & Communications Coordinator in Imascono
Coordinator of the strategy de Marketing and Communication in Imascono. Degree in Communication and Master's Degree in Marketing Management from ESIC Business School. School. His humanistic profile in the field of new technologies has led him to be speaker in meetings such as the Women Techmaker or part of the team of experts of the Metaverse and AI White Paper of Google or part of the team of experts of the Metaverse and AI White Paper of Google. DigitalES.
