Augmented Reality filter for Facebook and Instagram to promote the Adobe MAX event in Los Angeles.
Adobe MAX event in Los Angeles
Adobe Europe was looking to develop an original and fun invitation to promote MAX, the company's flagship event held every year in Los Angeles.
In order to achieve the widest possible exposure, we launched a social media contest with an Augmented Reality filter on Facebook and Instagram. We achieved a great participation with the hashtag #GetMeToAdobeMax.
We have achieved the goal of the campaign and it has also been a great success in the USA. Thank you for all your help.
Natalia López / EMEA Campaign Manager for Digital Media (Adobe)