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Ibercaja

Virtual Reality race to promote sports among digital natives.

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To promote the 40th Ibercaja Popular Race among digital natives we developed a running competition in Virtual Reality. The user, within an immersive 3D environment, had to wave his arms vigorously to reach the finish line in the shortest time possible. They also had to move laterally to avoid obstacles or catch 'power-ups' as extra speed.


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This is so much better than going to the gym, I loved it! I'm exhausted from the effort.

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Tourism and entertainment

Virtual Reality

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eRunner Ibercaja

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Telefónica

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Disney

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Marvel

Augmented Reality App to learn how to cook as a family with Ferran Adrià and Disney characters.

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Project in which we fully applied our methodology of Applied Imagination. The result is an educational and fun App that brings families together. It contributes to the improvement of healthy habits through gamification.  An interactive journey making each recipe your own Disney story, thanks to the Augmented Reality photographs and the design of personalised comics.

An interactive journey, recipe by recipe

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Few people surprise me but you have done it. Congratulations on the app.

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Augmented Reality

Tu Cuento en la Cocina

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MasterD

Virtual Reality to show the extensive trajectory of the MasterD training center.

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The MasterD training group emphasizes the importance of being at the forefront of technology in training processes, also betting on innovation from its communication area. We worked together on the storyboard of a 360º promotional video and we were in charge of materializing it with an eye-catching visual aspect. An excellent corporate storytelling tool.

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You have surprised me, the experience moves you and the final quality is very immersive.

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Education

MasterD - VR Video

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Ayuntamiento de Zaragoza

Virtual space created to recreate the traditional "Ofrenda de Flores" of Zaragoza (Spain). More than 32,000 square metres in 3D.

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Large-scale virtual events have arrived in Spain thanks to Imascono. In this case, Zaragoza City Council is committed to new technologies to offer a digital experience that allows users to carry out the offering of flowers from their homes, as well as to walk around every corner of the Plaza del Pilar, interact with the information points and view audiovisual content in different locations in the 3D space. All of this is enhanced by a realistic soundtrack that evokes the Ofrendas of past years.  

The result is a highly immersive experience, where all those who wish to offer their flowers to the Virgen del Pilar will be able to do so in a symbolic way.

Could you imagine a Virtual Flower Offering? We have made it possible

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I would like to thank Imascono, they have done a splendid job in record time. This year there is no offering event, but we are not going to resign ourselves to being able to bring flowers to the Virgin.

Zaragoza has become the first Spanish city to avoid the cancellation of its popular festival thanks to technology, receiving more than 360,000 virtual visits.

This innovative solution has allowed more than 150,000 people from the five continents to deposit their bouquets of flowers to the Virgin, surpassing all initial expectations and becoming its most international edition, thanks to the nearly 240,000 users that have passed through the online portal so far. 

Mexico, USA, Argentina, United Kingdom and France have been the countries with the greatest virtual representation just after Spain.

eRunner Ibercaja

Virtual Reality race to promote sports among digital natives.

Do you need a project like this?

Tu Cuento en la Cocina

MasterD - VR Video

Ofrenda de Flores Virtual