eRunner Ibercaja
Virtual Reality race to promote sports among digital natives.
Clients
Ibercaja
Technologies
Virtual Reality
SectorTourism and entertainment
To promote the 40th Ibercaja Popular Race among digital natives we developed a running competition in Virtual Reality. The user, within an immersive 3D environment, had to wave his arms vigorously to reach the finish line in the shortest time possible. They also had to move laterally to avoid obstacles or catch 'power-ups' as extra speed.
“
This is so much better than going to the gym, I loved it! I'm exhausted from the effort.
Sergio Angulo / User (Ibercaja Xplora)"
- 1 light bumps
- 432 races done
- 172.813 meters run
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