The physical-virtual interaction is amazing, we are thrilled with the success of the project.
Daniel Palos / Head of "Espacio Xplora" (Ibercaja)
Ibercaja Xplora is a unique space to showcase the opportunities offered by the digital economy. With the aim of attracting a young audience, the bank relies on the technological creativity of Imascono to develop new Virtual Reality concepts. The result is a physical-virtual experience that has provoked exclamations such as: "This is the best marketing campaign I've ever tried!"