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La Torre Outlet

App, web, Kimchi! and virtual space for the shopping center La Torre Outlet Zaragoza.

Clients

Iberebro, Telefónica, ROS Retail

Technologies

App, Web, Augmented Reality

SectorRetail
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1/ APP

Perfect for user engagement and gamification. It has a wishlist, interactive map and offer scanner. It also allows the booking of special events exclusive to the VIP CLUB. La Torre Outlet App is the perfect tool to keep you informed of all discounts and promotions. By subscribing to the VIP Club you will receive QR codes that you can physically present in the shops of the shopping centre. Due to the restrictions generated by Covid-19, capacity statistics have also been included. They are compartmentalised by zones and real-time updated. It has a UX and UI carefully designed and accessible to all types of users.It is available for Android and iOS.

2/ ADMIN

Custom content manager that feeds all the applications. It is the neuralgic centre for the control of campaigns, offers, events and brands. It is complemented by a WebApp for the centre's staff.

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3/ WEB

Online portal with dynamic content. From the site you can visit current offers, discover the latest brands and subscribe free of charge to the VIP CLUB.

4/ KIMCHI!

Interactive photocall that gamifies the users' visit. Photos can be taken and downloaded with a smartphone or posted on the huge videowall. There are several totem poles distributed throughout the complex. The Kimchis! installed are the main attraction in the streets of the shopping centre. They generate a memorable and positive emotional experience for the users.

Space

It has been exciting to be able to participate in the project. The whole team at Iberebro and Ros have been involved from the beginning.

HECTOR PAZ / CEO (IMASCONO)

5/ VIRTUAL SPACE

Enjoy a virtual experience on a real scale. 3D replica of the shopping centre. Directly accessible via web browser, both from computers and mobile devices. More than 61,500 square metres recreated. The 3D virtual space makes it possible to search for promotions and gifts.

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6/ OPERATORS PORTAL

Operational management portal with the Outlet operators. It allows tracking of invoicing, sales rankings and has a system of notifications of important events to be carried out.

Space

Our entire team has worked hard at every step of the project.

HECTOR PAZ / CEO (IMASCONO)

Do you need a project like this?

Contact us!
Imascono

info@imascono.com
(+34) 876 283 714

C/ Coso 66, 1ºD
50001 Zaragoza
España

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