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Movistar

Interactive project developed for Movistar, La Resistencia, Paraíso, BSO and Reyes de la noche.

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In this project for Movistar we have applied several of our technological solutions to the retail sector. We have developed several specific Augmented Reality filters for the following TV shows: David Broncano's La Resistencia, Emilio Aragón's BSO and the series Paraíso and Reyes de la noche. As well as a Quiz and Kimchi! on a large format touch screen.

Users can activate filters on Instagram by simply scanning the QRs included in the totems and displays.

By the way, the sofa is the real one of the tv show!

Welcome to the new hybrid store concept: interactivity and gamification.

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It was exciting to see how visitors enjoyed the Augmented Reality experiences.

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Bosch

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Adobe

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Disney

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El Corte Inglés

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Marvel

Augmented Reality D.O.O.H. platform with 3D content for events and retail.

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The aim of this 3D Augmented Reality content platform is to democratise the technology, making the implementation of the solution for any type of client, from SMEs to large companies. The main applications of Kimchi! are events and retail. The product is available in 3 formats: Single (2 people), Full (5 people) and King (unlimited).

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Augmented Reality

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Kimchi!

Retail

Movistar Emblematic Stores

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Iberebro

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Telefónica

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ROS Retail

App, web, Kimchi! and virtual space for the shopping center La Torre Outlet Zaragoza.

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Perfect for user engagement and gamification. It has a wishlist, interactive map and offer scanner. It also allows the booking of special events exclusive to the VIP CLUB.   

La Torre Outlet App is the perfect tool to keep you informed of all discounts and promotions. By subscribing to the VIP Club you will receive QR codes that you can physically present in the shops of the shopping centre.   

Due to the restrictions generated by Covid-19, capacity statistics have also been included. They are compartmentalised by zones and real-time updated.  

It has a UX and UI carefully designed and accessible to all types of users.It is available for Android and iOS.


1/ APP

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Custom content manager that feeds all the applications. It is the neuralgic centre for the control of campaigns, offers, events and brands. It is complemented by a WebApp for the centre's staff.

2/ ADMIN

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Online portal with dynamic content. From the site you can visit current offers, discover the latest brands and subscribe free of charge to the VIP CLUB.

3/ WEB 

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Interactive photocall that gamifies the users' visit. Photos can be taken and downloaded with a smartphone or posted on the huge videowall. There are several totem poles distributed throughout the complex.  

The Kimchis! installed are the main attraction in the streets of the shopping centre. They generate a memorable and positive emotional experience for the users.

4/ KIMCHI!

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It has been exciting to be able to participate in the project. The whole team at Iberebro and Ros have been involved from the beginning.

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Enjoy a virtual experience on a real scale.  

3D replica of the shopping centre. Directly accessible via web browser, both from computers and mobile devices.  

More than 61,500 square metres recreated. The 3D virtual space makes it possible to search for promotions and gifts.

5/ VIRTUAL SPACE

La Torre Outlet

Movistar Emblematic Stores

Interactive project developed for Movistar, La Resistencia, Paraíso, BSO and Reyes de la noche.

Do you need a project like this?

La Torre Outlet

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Chapas Movistar Team