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Movistar Emblematic Stores

Interactive project developed for Movistar, La Resistencia, Paraíso, BSO and Reyes de la noche.




Augmented Reality

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Welcome to the new hybrid store concept: interactivity and gamification.

In this project for Movistar we have applied several of our technological solutions to the retail sector. We have developed several specific Augmented Reality filters for the following TV shows: David Broncano's La Resistencia, Emilio Aragón's BSO and the series Paraíso and Reyes de la noche. As well as a Quiz and Kimchi! on a large format touch screen. Users can activate filters on Instagram by simply scanning the QRs included in the totems and displays. By the way, the sofa is the real one of the tv show!

It was exciting to see how visitors enjoyed the Augmented Reality experiences.

Pedro Lozano /Cofounder (Imascono)

  • 427 seconds of interaction per user
  • 21.386 humans reached
  • 46.472 "augmented" experiences

Do you need a project like this?

Contact us!

(+34) 876 283 714

C/ Coso 66, 1ºD
50001 Zaragoza

© 2022 Imascono Art S.L.