Interactive project developed for Movistar, La Resistencia, Paraíso, BSO and Reyes de la noche.
Welcome to the new hybrid store concept: interactivity and gamification.
In this project for Movistar we have applied several of our technological solutions to the retail sector. We have developed several specific Augmented Reality filters for the following TV shows: David Broncano's La Resistencia, Emilio Aragón's BSO and the series Paraíso and Reyes de la noche. As well as a Quiz and Kimchi! on a large format touch screen.
Users can activate filters on Instagram by simply scanning the QRs included in the totems and displays.
By the way, the sofa is the real one of the tv show!
It was exciting to see how visitors enjoyed the Augmented Reality experiences.