It was a challenge to find the right solution. The result: sensational.
Carmen Sánchez de Medina Garrido (Telefónica S.A)
Telefónica was looking to develop a viral marketing action that would allow any user to take a photograph with Rafa Nadal. Under this premise we developed a simple WebApp, accessible from any range of mobile devices. This was a key aspect in the success of the campaign. Thanks to the thousands of photos shared on Twitter, we managed to become a trending topic. And we won a Roland Garros :)