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WebApp Rafa Nadal

WebApp developed to support Rafa Nadal's participation at Roland Garros.

Clients

Movistar, Telefónica

Technologies

Web

SectorTourism and entertainment
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Space

It was a challenge to find the right solution. The result: sensational.

Carmen Sánchez de Medina Garrido (Telefónica S.A)

#VamosRafa

Telefónica was looking to develop a viral marketing action that would allow any user to take a photograph with Rafa Nadal. Under this premise we developed a simple WebApp, accessible from any range of mobile devices. This was a key aspect in the success of the campaign. Thanks to the thousands of photos shared on Twitter, we managed to become a trending topic. And we won a Roland Garros :)

Numbers
  • 1 trending topic on Twitter
  • 2019 Roland Garros Championship
  • 18.041 photos with Rafa Nadal

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Imascono

info@imascono.com
(+34) 876 283 714

C/ Coso 66, 1ºD
50001 Zaragoza
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