STAR WARS KIMCHI!
CLIENT
AndTonic
El Corte Ingles
Disney
LOCATION
Plaza de Callao, Madrid (Spain)
PROJECT
Interactive showcase for channel promotion and activation
BRIEF
Plaza de Callao is, without a doubt, one of the busiest spots in the city of Madrid. A unique enclave to publicize the latest installment of the most famous saga in history: Star Wars.
The AndTonic agency was looking for a way to bring their crazy idea to life - why not take advantage of the large storefront to turn it into a portal to the Star Wars universe?
Since we were proposed this creative idea, in Imascono we gave everything to make it a reality. As fans of the saga we know that what every Star Wars fan wants is to become the main character of the story. And with Augmented Reality it is possible.
This is how we created this large interactive showcase, where everyone who approached could see how the most characteristic elements of the film were superimposed on their reflection. A project acclaimed by the public and nominated for different DOOH outdoor advertising awards.
89.011
detected users
captured smiles
people chose the hull of the empire
"A GREAT POINT-OF-SALE ACTIVATION THAT KEEPS US AS A BENCHMARK FOR TECHNOLOGICAL INNOVATION".
KIMCHI!
Technological experiences with high engagement impact and creativity to attract users in physical spaces. The most innovative trend of DOOH marketing (digital out of home) that revolutionize the physical presence and the most interactive promotional actions attracting all eyes.
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