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Ebroacero
Success story · Ebroacero

Ebroacero

21,543 m²
of industrial facilities in a digital experience
Case summary

An interactive infographic that virtually replicates Ebroacero's steel foundry, turning industrial complexity into an accessible digital experience.

Ebroacero is a steel company from Aragon founded in 1963, specialised in cast steel foundry and the manufacture of high-quality industrial parts. Its production process spans from the technical office and moulding to melting, machining, heat treatments and quality control, a complex industrial sequence that operates 24 hours a day. To bring this technical and productive capacity into a digital environment understandable to different audiences, Ebroacero has developed an interactive infographic that virtually recreates its facilities and allows its processes to be explored in an accessible, structured and educational way.

Client
Ebroacero
Sector
Industry 5.0
Service
Virtualización de fábricas · Gemelos digitales
21,543 m²
of industrial facilities.
8 processes
production processes virtualised.
1963
Year founded.
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01 The challenge

Making a steel foundry understandable.

Ebroacero is a steel company from Aragon with more than six decades of history, with a complex production process that combines technical office, moulding, melting, machining, heat treatments and quality control. An operation that unfolds across more than 21,000 square metres of facilities and runs 24 hours a day. Conveying that technical and industrial complexity to a broad audience —clients, partners, job candidates, the internal team itself— was a recurring communication challenge: a tool was needed that could show clearly, visually and didactically how steel is transformed from the initial design to the finished part.

Making a steel foundry understandable.
02 The solution

An interactive infographic embedded in the website.

The solution is an interactive infographic embedded in the corporate website that allows the factory's different areas to be explored digitally. Each space includes interactive points with visual and written information that explain the processes and provide technical context, becoming a strategic tool for communication and brand positioning. The experience lets users take a virtual tour of the plant and understand how steel is transformed from its initial design to the finished part. Through visual resources, explanatory content and multimedia, visitors gain a clear, educational view of the industrial process, aligned with Ebroacero's values of transparency, innovation and excellence.

An interactive infographic embedded in the website.
Next step
Conseguimos virtualidad los 8 procesos de fabricación en una sola experiencia digital. ¿Qué podríamos conseguir con tu empresa?
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Key learnings

What this case teaches the sector.

01

La industria pesada se entiende mejor cuando se ve.

La fundición de acero, los tratamientos térmicos o el moldeo industrial son procesos complejos de explicar con texto. Una infografía interactiva visualiza la transformación del material y los procesos, traduciendo la complejidad técnica en comprensión inmediata. Para el público no especializado, ver es entender.

02

Hacer accesible la información industrial no es banalizarla.

Traducir contenidos técnicos a un formato visual e interactivo no simplifica el producto, lo abre. La complejidad sigue intacta, lo que cambia es la forma de acceder a ella. El visitante encuentra exactamente la información que busca, en el espacio donde se produce, sin perder rigor.

03

La web corporativa se convierte en activo demostrativo.

Una empresa industrial puede tener décadas de capacidad técnica y trayectoria sin que su web lo refleje. Integrar una infografía interactiva en la propia web corporativa convierte el activo digital en una demostración viva del producto, accesible para cualquier visitante en cualquier momento, sin depender de la visita.

04

Visualizar el proceso refuerza el posicionamiento de marca.

Una infografía interactiva no solo informa, comunica valores. Cuando una compañía industrial expone con transparencia su proceso productivo, su escala y sus capacidades técnicas, proyecta una imagen de innovación, modernidad y excelencia que resulta difícil de construir desde un dosier corporativo tradicional.

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Beyond this case.

Industry 5.0
Sector

Industry 5.0

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Digital Twins
Capacidad tecnológica

Digital Twins

Virtual replicas of assets, spaces and processes to operate, simulate and optimise the physical world from the digital one.

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