Augmented Reality Christmas experience – Beso de Vino
An Augmented Reality app for a marketing campaign developed for the wine brand Beso de Vino, for an special occasion: Christmas. The wine label Beso de Vino wants their clients to enjoy the pleasures of wine during the whole year, and even more during special occasions. Antonio the Bull is the wine Santa during Christmas; he comes alive and rides his sleigh around the wine bottle during the Augmented Reality marketing campaign experience.
‘Beso de Vino’ hasn’t only be proved to be the ideal everyday wine. Since this Spanish company offer their clients special experiences for the many festivities that we can enjoy during the year, such as Valentine’s Day, Barbecue Season or Christmas. What better way to share all of these great moments than doing it with Augmented Reality?
The 3D model was based on the idea that ´Beso de Vino´ wants everybody to enjoy their wine in every special occasion in a unique way. That’s why Antonio dresses up as Santa and gives you a great wine Augmented Reality Christmas, he rides around with his sleigh and reindeers to make the wine bottle extra magic.
The Augmented Reality marketing campaign experience is activated by pointing to the wine label with the imascono app. Pictures of Antonio riding around in his sleigh can be taken with the imascono app.
The Augmented Reality wine label was made specially for Christmas events. Everybody can enjoy the Augmented Reality experience only by downloading the imascono app. Beso de Vino was de first brand that included Augmented Reality marketing campaigns in their strategy.