Chroma Key interactive experience for children, El Corte Inglés
Chroma Key interactive experience for children was presented during a Carnival activity, organized in 2013, by the Spanish department store El Corte Inglés. The children who went and wore a custom could take a picture immersed in one of the seven imaginary worlds to take a memory home of the magical moment.
imascono was in charge of the creation of the background illustrations, as well as the development of the Chroma Key experience.
Seven backgrounds were created to give the children free options to choose their favorite one according to the disguise they were wearing. Once the picture was taken, the children seem to be completely immersed in the imaginary world.
These background designs were inspired in a colorful children bedroom, a countryside sunny landscape during the spring season, a big city with skyscrapers in the middle of the night, a trip to the moon, a castle hijacked by a frightening dragon, a secret beach in an island conquered by a bunch of friendly pirates, and the theatre stage of a famed stage play. The last background was related with the imaginary world of Chromville.
The kids had to pose ahead of the Chroma Key. The rest of the attendees could see the result of the picture on the laptop screen. The families interested in printing the picture had to come back to the El Corte Inglés department store to get the photograph.