EXPO 2017 Astana official poster

Augmented Reality coloring experiences for EXPO 2017 Astana

Augmented Reality app shown during the EXPO 2017 Astana which took place in Kazakhstan. Children enjoy coloring and playing with the Expo’s mascots. The app matched with three 3D printing figures which activates different maps to move around the pavilions.


Imascono team was in charge of the branding and illustration, Augmented Reality app thinking, 3D model and animation, UX/UI, and app coding. The app is not available for public use.


The EXPO 2017’s theme was ‘Future Energy’. The aim was to create a global debate between countries, companies and nongovernmental organizations on one crucial question: “how do we ensure safe and sustainable access to energy for all while reducing CO2 emissions?”.


The branding and illustration guidelines were defined by the client. Imascono adapted the rest of the elements, mostly 3D models and template illustrations, to ensure consistency. EXPO 2017 Astana mascots are related with renewable power: sun, wind and water. The template background reinforces their characteristics in a simple glance.


Three coloring pages with the three EXPO 2017 Astana mascots.

Every EXPO 2017 mascot wears an outfit with elements related with the natural element they represent. Besides the clothing colors, the hair accessories are based on some sun, wind and water characteristics (sunbeam, leaf and drop).

Animated loop of an EXPO 2017 Astana mascot who turns on the spot while water jets appear
Expo 2017 Astana 3D models based on the official event's mascots

The app interface is simple and user-friendly. In the middle of the home screen there is a button to access the Augmented Reality experience. The main menu includes the basic options needed in this kind of apps (faq, on/off sound and settings). Once the AR experience is running, photos and videos can be taken.

Screenshots of the EXPO 2017 Augmented Reality app which shows the logo, the home screen, some instructions and an AR experience

The Augmented Reality experience included in the EXPO 2017’S Astana app seeks to foster the ‘wow’ effect through a loop animation. The 3D elements show the exactly colors with which the coloring page has been painted. This is achieved thanks to the Chromville technology applied on this project.

Two pictures (one on the top, the other on the bottom) of a tablet pointing to the EXPO 2017 Astana coloring page and running the AR experience