Movistar Team Augmented Reality official app
The Augmented Reality app was developed for the official presentation of the cycling Movistar Team of 2015. It includes the 3D models based on three famous cyclists and an Augmented Reality experience.
Augmented Reality app developed for the cycling Movistar Team. Imascono was in charge of the Augmented Reality thinking, 3D model & animation, UX/UI and app coding. Take a look to other projects that we have developed for the Movistar Team.
The Movistar Team was the best cycling team in the world in 2014. This incredible Augmented Reality experience was created to be shown in the official team presentation. The objective, make everyone feel a movistar cyclist!
One of the main challenges of developing the cycling Movistar Team Augmented Reality app was developing three 3D head models of the three best cyclist of that moment: Alejandro Valverde, Nairo Quintana and Andrey Amador.
The project was initially developed as a mobile app which that include, information related to the race schedules and relevant data about the three cyclists. The Augmented Reality technology added the innovative touch, letting the user to interact with the three 3D cyclist heads and an interactive circuit showed around the person who wear the Movistar Team T-shirt.
Once the Movistar Team Augmented Reality experience is activated, the user enjoys the faces animation associated with the 3D cyclist clones which is activated once the Augmented Reality app points to the Movistar Team T-shirt.