Humanizing technology as a current challenge: meaning and strategies

Humanizing technology as a current challenge - Imascono's Vision, Mission and Values

In an increasingly digitized world, technology has transformed every aspect of our lives. In this context, humanizing technology has become a crucial challenge to ensure that technological developments respond to people's emotional, ethical and social needs, promoting more meaningful and accessible connections.

Potential of Augmented Reality in Medicine

Augmented Reality in medicine is transforming the industry like never before. By merging the physical space with 3D digital elements, it offers a perfect combination of innovation and functionality.

How extended reality is transforming DOOH advertising

Digital Out Of Home - marketing and advertising

The future of DOOH advertising is marked by the integration of advanced technologies such as Extended Reality (XR), Artificial Intelligence (AI) and the Internet of Things (IoT), which will transform public spaces into smarter, more interactive and personalized environments. 

Hotels of the future: hotel technology trends

Artificial Intelligence in tourism - Hoteles del Futuro

The hotel industry is evolving rapidly with the adoption of technologies such as check-in automation, personalized virtual assistants and immersive experiences through augmented reality. The hotels of the future are betting on personalization and efficiency to stay competitive.

Marketing in the metaverse: main strategies

Technology is transforming all company strategies, especially marketing strategies. In this context, the Metaverse and new virtual worlds have become a new frontier for brands looking to innovate and connect with digital native audiences.