5 keys benefits of AR in ecommerce to boost sales

Augmented reality (AR) is no longer a futuristic promise but a strategic tool that is redefining the way we shop online.
5 benefits of augmented reality for businesses

In a world where innovation makes the difference, Augmented Reality has become a key tool for companies to both attract consumers and improve operations within factories.
Main technological applications in nature tourism

Technology applications that are transforming the way we connect with the environment, making each adventure more interactive, educational and sustainable.
How Technology for Children Boosts Child Development: Practical Solutions for Parents

Technology offers great opportunities to enhance creativity, critical thinking and problem-solving skills, all while keeping children connected to the world around them.
Humanizing technology as a current challenge: meaning and strategies

In an increasingly digitized world, technology has transformed every aspect of our lives. In this context, humanizing technology has become a crucial challenge to ensure that technological developments respond to people's emotional, ethical and social needs, promoting more meaningful and accessible connections.
Potential of Augmented Reality in Medicine

Augmented Reality in medicine is transforming the industry like never before. By merging the physical space with 3D digital elements, it offers a perfect combination of innovation and functionality.
How extended reality is transforming DOOH advertising

The future of DOOH advertising is marked by the integration of advanced technologies such as Extended Reality (XR), Artificial Intelligence (AI) and the Internet of Things (IoT), which will transform public spaces into smarter, more interactive and personalized environments.
Hotels of the future: hotel technology trends

The hotel industry is evolving rapidly with the adoption of technologies such as check-in automation, personalized virtual assistants and immersive experiences through augmented reality. The hotels of the future are betting on personalization and efficiency to stay competitive.
Marketing in the metaverse: main strategies

Technology is transforming all company strategies, especially marketing strategies. In this context, the Metaverse and new virtual worlds have become a new frontier for brands looking to innovate and connect with digital native audiences.