Fifteen years ago, a spacecraft took off,
and from day one, he traveled by a single address. Toward the destination we've always wanted to reach.
On September 15, at 11:00 a.m., at Ibercaja Xplora, that building complete the journey. We want you to join us on our journey to our new destination.
Space is limited — Reserve yours.
September 15 · 11:00 a.m. · Ibercaja Xplora
September 15
11:00 a.m.
Ibercaja Xplora
AGENDA
10:30
Opening Doors
11:00 – 11:15
Welcome
Reception and opening ceremony. Institutional welcome (possible brief remarks by Jorge Azcón as host).
11:15 – 11:35
Act 1. A Look Back: 15 Years of Imascono
The launch, the milestones of the journey (projects, users, countries), the «spacecraft» that has been flying in a single direction for 15 years. An introspective tone, almost like a farewell to the previous brand.
11:35 – 11:55
Act 2. The ship's arrival in the new dimension
The Change. Screening of the rebranding reel and live presentation of the new website. This is where Imascono “lands.” The moment of greatest visual and emotional impact of the event, featuring the black-to-white transition that has been building throughout the campaign.
11:55 a.m. – 12:30 p.m.
Roundtable Discussion: From Challenge to Product
Roundtable discussion with four clients from different industries. Conversation about the actual process of working with Imascono: the initial challenge, the ideation/design/development process, and the final product. The methodology (strategic study, product design, technological development) is applied to real-world cases.
12:30
NETWORKING
SPEAKERS
TO BE CONFIRMED
CÉSAR VAL
Luxury expert
César Val is an internationally recognized expert in luxury, technological innovation and business leadership. Da proven track record in senior management for global brands in Europe and the Middle East and his profile as a speaker at numerous conferences and business schools around the world. In 2023 he was named LinkedIn Top Voice.
PEDRO AZNAR
Director from Applesfera at Webedia Spain
Pedro Aznar is director of Applesfera since 2006making him a one of the most important experts of the Apple ecosystem in Spain. It has developedpro rollnnovation projects such as Engineering Manager with different companies and collaborates in several media online about technology. In his podcast "Las Charlas de Applesfera" he reviews the panorama of the Apple world.
NACHO TORRE
Director of Strategy, Transformation and Data. General Manager of Ibercaja
Nacho Torre, General Manager from Ibercaja and member of the Board of Directors of the bank. He has more than 17 years of experience in the sector. He is an industrial engineer specialized in senior management.ection and business management from IESE. He is in charge of of corporate strategy, organizational transformation and the scope of data in the bank.
NAHIA GUTIERREZ
Digital Innovation HUB PM at Merz Aesthetics
Nahia is Project Manager at Merz Aestheticsa leading company in the manufacture of farmacéuticos and aesthetic medicine. Specializing in business leadership at the University of Mondragon and Sungkonghoe UniversityIn addition, he has participated in different forums and projects of high technological impact in the health sector.