A brand universe that leaps into the digital world
El universo de Lacasitos da el salto al entorno digital con Mundo Lacasitos, un portal interactivo y gamificado que en Imascono hemos desarrollado junto a Grupo Lacasa. Inspirada en las dinámicas de los videojuegos, la experiencia invita a recorrer seis islas llenas de retos, minijuegos y curiosidades sobre el chocolate, la historia de la marca y el viaje de los Lacasitos desde el origen del cacao en las plantaciones de Bocanda, en Costa de Marfil, hasta los hogares de todo el mundo. Un recorrido construido sobre nuestra tecnología de espacios virtuales: un entorno navegable en 3D, accesible desde cualquier navegador y dispositivo.
The engine of the project is gamification, a bet on the youngest learning through play, without knowledge feeling like a lesson. As Marta Cuartero, Lacasitos Brand Manager at Grupo Lacasa, explains, the brand wanted to «carry that spirit into a digital experience where children can explore, play and discover everything behind their Lacasitos in a surprising way».
From brand to business: recognition from Reason Why
The project has been picked up by Reason Why, a leading marketing and digital economy outlet, which highlighted Mundo Lacasitos as an example of how a brand connects with new generations through gamification. Beyond the creative dimension, the outlet underlines a point that is essential for us: behind the experience lies a specific business need.
Mundo Lacasitos thus works as a digital, scalable alternative to the theoretical part of the visit: thanks to gamification, visitors take in the key messages before arriving and can then focus on the physical experience, driving the brand's omnichannel strategy.
As featured in Reason Why.
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