A brand universe that leaps into the digital world
The world of Lacasitos takes the leap into the digital environment with Mundo Lacasitos, an interactive and gamified portal that we have developed together with Grupo Lacasa at Imascono. Inspired by the dynamics of video games, the experience invites you to explore six islands filled with challenges, mini-games, and curiosities about chocolate, the history of the brand, and the journey of the Lacasitos from the origin of cocoa in the plantations of Bocanda, in Costa de Marfil, to the homes of all over the world. A journey built on our technology of virtual spaces: a navigable 3D environment, accessible from any browser and device.
The engine of the project is gamification, a bet on the youngest learning through play, without knowledge feeling like a lesson. As Marta Cuartero, Lacasitos Brand Manager at Grupo Lacasa, explains, the brand wanted to «carry that spirit into a digital experience where children can explore, play and discover everything behind their Lacasitos in a surprising way».
From brand to business: recognition from Reason Why
The project has been picked up by Reason Why, a leading marketing and digital economy outlet, which highlighted Mundo Lacasitos as an example of how a brand connects with new generations through gamification. Beyond the creative dimension, the outlet underlines a point that is essential for us: behind the experience lies a specific business need.
Mundo Lacasitos thus works as a digital, scalable alternative to the theoretical part of the visit: thanks to gamification, visitors take in the key messages before arriving and can then focus on the physical experience, driving the brand's omnichannel strategy.
As featured in Reason Why.