Success story · Boehringer Ingelheim

3D Joints Tool

360º

interactive exploration

Case summary

An interactive 3D infographic that accurately reproduces canine joints, to train the veterinarian and help them explain the pathology to the owner.

Boehringer Ingelheim Animal Health, a leader in animal health, drives veterinary training through advanced digital tools. In the field of joint health, its goal was twofold: to improve specialised training for veterinarians and to make communication with the owner easier during the consultation. Both ran into the same obstacle: the difficulty of visualising complex internal structures on a static chart. The answer was an interactive, multi-device 3D tool that faithfully reproduces canine joint anatomy and pathologies, allowing them to be explored from any angle, in the clinic or at the referral centre.

Client

Boehringer Ingelheim

Sector

Healthcare

Service

Healthcare technology projects · Digital transformation

360º

interactive exploration

+500

downloads (Android)

+130

years of innovation at Boehringer

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01 The challenge

Understanding and communicating joint pathology

Joint anatomy is hard to teach and even harder to explain. A veterinarian masters the theory, but conveying to an owner with no clinical training what is happening to their dog's joint —and why treatment is needed— remains a communication challenge. Static charts and X-rays don't solve it: they don't let you rotate the structure, isolate a muscle or show the difference between a healthy joint and a pathological one. Boehringer needed an innovative, hyper-realistic, shareable resource, usable in clinics and referral centres alike and adaptable to PC, tablet and mobile.

02 The solution

A digital twin of the joint

The solution was the JointsTool 3D application, a digital twin of canine joints based on high-definition images and advanced anatomical modelling. It allows healthy joints to be explored in detail, the muscles involved to be analysed, the most frequent pathologies to be visualised, and each structure to be rotated, isolated and examined in hyper-realistic 3D, as well as giving access to technical documentation and training materials. The veterinarian interacts intuitively with the models, analyses them from any angle and uses them as visual support while explaining the diagnosis to the owner. A single resource that serves, at the same time, to train and to communicate.

Next step

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Key learnings

What this case teaches the sector.

Anatomy is better understood by rotating it than by looking at it

A static chart forces you to imagine the volume; a 3D model shows it. Being able to rotate, isolate and compare healthy and pathological structures turns an abstract concept into something tangible, and decisively improves understanding in both training and clinical practice.

The best clinical tool also serves to communicate

The challenge of a veterinary consultation isn't only to diagnose, but for the owner to understand and trust. A visual resource the veterinarian shares on screen turns a technical explanation into something comprehensible, reinforces trust and encourages adherence to the recommended treatment.

Multi-device access turns the specialised into the everyday

A tool that only works on a reference computer gets little use. Adapting it to PC, tablet and mobile takes it to any consultation and any moment. Accessibility isn't a technical detail: it's what determines whether the tool is really used.

An anatomical digital twin is a reusable asset

Modelling an anatomy accurately is an investment that pays off many times over: the same digital twin serves for training, for the consultation, for scientific materials and for brand communication. A single development feeds different uses without having to redo the content each time.

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