Success story · Boehringer Ingelheim

3D Joints Tool

360º

interactive exploration

Case summary

An interactive 3D infographic that reproduces canine joints with precision, to train the veterinarian and help him explain the pathology to the owner.

Boehringer Ingelheim Animal Health, a leader in animal health, promotes veterinary training through advanced digital tools. In the field of joint health, its goal was twofold: to improve specialized training for veterinarians and to facilitate communication with the owner during the consultation. Both of these goals were hampered by a common obstacle: the difficulty of visualizing complex internal structures on a static sheet. The answer was an interactive 3D tool that faithfully reproduces the anatomy and pathologies of canine joints, allowing them to be explored from any angle, in the clinic or at the reference center.

Client

Boehringer Ingelheim

Sector

Healthcare

Service

Healthcare technology projects · Digital transformation

360º

interactive exploration

+500

downloads (Android)

+130

years of innovation at Boehringer

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01 The challenge

Understanding and communicating joint pathology

Joint anatomy is hard to teach and even harder to explain. A veterinarian masters the theory, but conveying to an owner with no clinical training what is happening to their dog's joint —and why treatment is needed— remains a communication challenge. Static charts and X-rays don't solve it: they don't let you rotate the structure, isolate a muscle or show the difference between a healthy joint and a pathological one. Boehringer needed an innovative, hyper-realistic, shareable resource, usable in clinics and referral centres alike and adaptable to PC, tablet and mobile.

02 The solution

A digital twin of the joint

The solution was the 3D Joints Tool application, a digital twin of canine joints based on high-definition images and advanced anatomical modeling. It allows exploring healthy joints in detail, analyzing the involved muscles, visualizing the most common pathologies, and rotating, isolating, and examining each structure in hyperrealistic 3D, in addition to accessing technical documentation and training materials. The veterinarian interacts intuitively with the models, analyzes them from any angle, and uses them as visual support while explaining the diagnosis to the owner. A single resource that serves both training and communication purposes.

Next step

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Key learnings

What this case teaches the sector.

Anatomy is better understood by rotating it than by looking at it

A static chart forces you to imagine the volume; a 3D model shows it. Being able to rotate, isolate and compare healthy and pathological structures turns an abstract concept into something tangible, and decisively improves understanding in both training and clinical practice.

The best clinical tool also serves to communicate

The challenge of a veterinary consultation is not just diagnosing, but getting the owner to understand and trust the veterinarian. A visual resource shared on screen transforms technical explanations into something understandable, strengthens confidence, and encourages adherence to the recommended treatment.

Multi-device access turns the specialised into the everyday

A tool that only works on a reference computer gets little use. Adapting it to PC, tablet and mobile takes it to any consultation and any moment. Accessibility isn't a technical detail: it's what determines whether the tool is really used.

An anatomical digital twin is a reusable asset

Modeling anatomy with precision is an investment that pays off many times over: the same digital twin serves for training, for consultation, for scientific materials, and for brand communication. A single development supports different uses without the need to recreate the content each time.

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