Soria Provincial Council has driven the digital transformation of the archaeological heritage of Celtiberian Soria, integrating five landmark sites —Numancia, Uxama, Argaela, Tiermes and Garray— into a single digital ecosystem. The project, “Soria es otra historia”, aims to give that legacy of two thousand years of history a single voice and bring it closer to a visitor who today discovers the world through a screen. From that ambition came a digital ecosystem that brings the five sites together in a single narrative, combining a Web App, Augmented Reality, digital twins, Virtual Reality and AI avatars. The goal: to increase the province's tourism competitiveness with innovative experiences, guarantee universal accessibility and unify the Celtiberian legacy on a cohesive, measurable, scalable platform.
Five sites, a single digital reality
Five Celtiberian sites —Numancia, Uxama, Argaela, Tiermes and Garray— and five different ways of telling the same story. Uneven levels of digitalisation, content scattered across heterogeneous media, outdated signage, no multilingual layer and no common ecosystem for measuring visitor behaviour. Added to the fragmentation were demanding technical constraints: sites with no electricity supply, low-coverage areas and the accessibility, sustainability and GDPR requirements of the NextGenerationEU framework. The challenge wasn't only to deploy technology, but to design an architecture capable of unifying the experience, being managed in a decentralised way and scaling to future sites, so that five isolated places would finally tell a single story.
