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Ebroacero
Success story · Ebroacero

Ebroacero

21,543 m²
of industrial facilities in a digital experience
Case summary

An interactive infographic that virtually replicates Ebroacero's steel foundry, turning industrial complexity into an accessible digital experience.

Ebroacero is a steel company from Aragon founded in 1963, specialised in cast steel foundry and the manufacture of high-quality industrial parts. Its production process spans from the technical office and moulding to melting, machining, heat treatments and quality control, a complex industrial sequence that operates 24 hours a day. To bring this technical and productive capacity into a digital environment understandable to different audiences, Ebroacero has developed an interactive infographic that virtually recreates its facilities and allows its processes to be explored in an accessible, structured and educational way.

Client
Ebroacero
Sector
Industry 5.0
Service
Factory virtualization · Digital twins
21,543 m²
of industrial facilities.
8 processes
production processes virtualised.
1963
Year founded.
Facing a similar industrial challenge?
Tell us about it. In under 24 hours we tell you what results you could expect in your company.
01 The challenge

Making a steel foundry understandable.

Ebroacero is a steel company from Aragon with more than six decades of history, with a complex production process that combines technical office, moulding, melting, machining, heat treatments and quality control. An operation that unfolds across more than 21,000 square metres of facilities and runs 24 hours a day. Conveying that technical and industrial complexity to a broad audience —clients, partners, job candidates, the internal team itself— was a recurring communication challenge: a tool was needed that could show clearly, visually and didactically how steel is transformed from the initial design to the finished part.

Making a steel foundry understandable.
02 The solution

An interactive infographic embedded in the website.

The solution is an interactive infographic embedded in the corporate website that allows the factory's different areas to be explored digitally. Each space includes interactive points with visual and written information that explain the processes and provide technical context, becoming a strategic tool for communication and brand positioning. The experience lets users take a virtual tour of the plant and understand how steel is transformed from its initial design to the finished part. Through visual resources, explanatory content and multimedia, visitors gain a clear, educational view of the industrial process, aligned with Ebroacero's values of transparency, innovation and excellence.

An interactive infographic embedded in the website.
Next step
We achieve virtuality for the 8 manufacturing processes in a single digital experience. What could we achieve with your company?
Key learnings

What this case teaches the sector.

01

Heavy industry is best understood when seen.

Steel smelting, heat treatment or industrial molding are complex processes that are difficult to explain in text. An interactive infographic visualizes the transformation of the material and the processes, translating technical complexity into immediate understanding. For the non-specialized audience, seeing is understanding.

02

Making industrial information accessible does not mean trivializing it.

Translating technical content into a visual and interactive format does not simplify the product; it opens it up. The complexity remains intact; what changes is the way to access it. The visitor finds exactly the information they are looking for, in the space where it is produced, without losing rigor.

03

The corporate website becomes a demonstration asset.

An industrial company can have decades of technical expertise and track record without its website reflecting it. Integrating an interactive infographic on the company’s own website turns the digital asset into a living demonstration of the product, accessible to any visitor at any time, without requiring a visit.

04

Visualizing the process strengthens the brand positioning.

An interactive infographic not only informs and communicates values. When an industrial company transparently exposes its production process, scale, and technical capabilities, it projects an image of innovation, modernity, and excellence that is difficult to build from a traditional corporate brochure.

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