Merz Aesthetics, a global leader in aesthetic medicine, needed to ensure that its customers and partners—plastic surgeons, aesthetic doctors, and specialized clinics—could fully trust their machinery and treatment protocols. The challenge was to do this on a global scale, without losing rigor or homogeneity between countries, and with the ability to grow over time. The answer was immersive training in Virtual Reality where each professional interacts with medical teams in 3D, follows the protocols step by step, and learns autonomously in a controlled environment, without any risk to any patient.
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The challenge
Forming rigorously on a global scale
Training an international network of healthcare professionals presents a difficult problem to solve using traditional methods. In-person training is not scalable, depends on the availability of equipment and trainers, and tends to produce uneven results between countries. At the same time, handling aesthetic medical machinery does not allow for improvisation: improper use compromises the safety and effectiveness of the treatment. Merz Aesthetics needed a solution that ensured uniform technical training worldwide, allowed for risk-free practice, was continuously updated, and could be expanded to new languages to reach a global professional audience.
