Case of success · Jesus Otero Museum · City Hall of Santillana del Mar

Museum of Jesus Otero

minutes of immersion in four acts

Case summary

The Jesús Otero Museum transforms its visit with an immersive room, artificial intelligence, and four interactive totems.

The Jesús Otero Museum in Santillana del Mar houses the work of one of the great sculptors from Cantabria. Imascono has developed an immersive room of 28.50 m² for its comprehensive renovation with three walls of laser projection, a reflective floor, and surround sound. The artificial intelligence that generates images and video produces the ten-minute audiovisual based on documented sources from the legacy. Four interactive totems, managed by the museum itself, offer biography, process, catalog, and a map of the town. The digitalized content of the exhibition is brought to audiences seeking immersive experiences.

Client

Jesus Otero Museum · City Hall of Santillana del Mar

Sector

Tourism

Service

Digital content · Digital transformation

Annual visitors to Santillana del Mar, one of the Most Beautiful Towns in Spain

Sculptures are part of the collection donated by Jesús Otero

+3.000

Tools, objects and archive sketches

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01 The challenge

Engaging new audiences with respect for the legacy

The artist-specific museums face a silent challenge: to engage new audiences, maintain the regular visitor base, and respect the work. In the case of Jesús Otero, the traditional exhibition conveyed the quality of the sculptures. It was missing to convey the sculptor’s almost sacred relationship with stone and the more than seven-decade process behind each piece. The experience had to be modernized and the exhibition content digitized with meticulous documentation. The cultural environment is sensitive and technology had to accompany what the museum wanted to honor. That balance guided the entire project.

02 The solution

An immersive room, AI, and totems that digitize the collection

The solution articulates three lines in parallel. An immersive room of 28.50 m², with three projection walls and a reflective floor, transforms the space into the interior of a stone block. In ten minutes and four acts, the visitor travels through the origins, formation, plenitude, and legacy of the sculptor. Four interactive totems, managed by the museum itself, extend that emotion with biography, process, a catalog, and a map that takes the work beyond the museum. The artificial intelligence that generates image and video recreates the artist and creates cinematic transitions, always based on documented sources from the legacy. Imascono produces the audiovisual and installs the laser projection and surround sound.

Next step

We have created an immersive 10-minute experience that brings the legacy of Jesús Otero to new audiences. What could your company achieve with the same system?

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Key learnings

What this case teaches the sector.

The museum of the future is inhabited

Monographic museums compete for the attention of audiences accustomed to immersion. An immersive room allows visitors to experience the creative process from within. The visit becomes an experience, and the legacy reaches new generations with an emotion that invites them to stay.

Artificial intelligence gives voice to the file

Much of the artist’s heritage lacks audiovisual records of the artist and his time. Artificial intelligence that generates images and video, applied with documentary rigor and based on verified sources, recreates the creator and his context. This is how the moments that remained outside the archive are narrated.

The heritage continues outside the museum

A museum can be the starting point for a tour of an entire territory. Connecting the exhibited work to its actual location in the villa and the region transforms the visit into a cultural itinerary. The museum becomes a driving force for sustainable tourism for the destination.

The work decides and technology accompanies

In sensitive cultural environments, each resource serves a narrative function and is based on documented sources. Cultural rigor and aesthetic respect legitimize innovation. The most advanced technology adds value when it honors the work and the legacy that supports it.

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