Case of success · P&G Medical Experience

P&G Medical Experience

+100

trained medical professionals

Case summary

A gamified virtual space where healthcare professionals train in making diagnostic decisions about simulated clinical cases, guided by an avatar and with scientific rigor.

Continuing medical education faces an obvious limitation: the diagnostic criteria are refined through practice, but practicing with real patients does not allow for trial and error. P&G needed a tool capable of transferring complex clinical knowledge to an environment where the professional could make mistakes without consequences and learn from each decision. The answer was an immersive and gamified virtual space with two simulated clinical cases, guided by an avatar that presents symptoms and prompts decisions. Based on the patient’s pain DETECT questionnaire, the professional goes through the entire diagnostic process autonomously and with immediate feedback.

Client

P&G Medical Experience

Sector

Healthcare

Service

Healthcare personal training · Immersive XR experiences

Simulated clinical cases

+100

professionals trained

35%

more retention with digital resources

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01 The challenge

Train clinical decision-making safely

The continuous training of healthcare professionals encounters a difficult paradox to resolve. The clinical judgment—knowing what to ask, how to interpret a symptom, what procedure to follow—only matures with repeated practice, but no real environment allows a professional to try out diagnostic decisions on real patients without risk. Traditional formats, based on theory and case studies on paper, convey knowledge but do not exercise decision-making. P&G needed a tool capable of turning complex clinical content into a practical, interactive, and rigorous experience, where the professional goes through the entire diagnostic process and learns from each choice in a safe and controlled environment.

02 The solution

A virtual patient, real decisions

The solution was an immersive and gamified virtual space built on two simulated clinical cases. Guided by an avatar that presents symptoms and poses scenarios, the professional interacts, answers quizzes, and makes decisions based on their medical judgment. Starting from the painDETECT questionnaire that each patient has completed, they must autonomously and guidedly decide which procedure, diagnosis, and treatment to follow, going through the clinical process from start to finish. The gamification mechanics and immediate feedback encourage active learning and reflection, maintaining high scientific rigor at all times within a safe environment.

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Key learnings

What this case teaches the sector.

The clinical criterion is trained by deciding, not by reading.

A professional learns to diagnose by making decisions and seeing their consequences, something that theory does not offer. Simulating real cases in a safe environment allows you to exercise clinical judgment without risk to any patient, turning continuous training into real practice instead of passive review.

Immediate feedback is what turns an error into learning

In a simulation, making a mistake is not a failure: it is an opportunity. When experience instantly returns the consequence of each decision, the professional corrects and reflects in the moment. That cycle of decision and feedback is what fixes learning much better than a classroom.

An avatar turns the protocol into a lived experience

A virtual patient who exhibits symptoms and responds transforms a list of criteria into a real clinical situation. The avatar guides, proposes, and accompanies, generating involvement and empathy. The professional does not follow a protocol: he or she attends to someone, and that difference changes how they learn.

Medical training is a relationship asset for the brand

For a healthcare company, offering rigorous continuing education to professionals is not a communication expense: it is about building relationships and credibility with prescribers. A quality educational tool positions the brand as an ally of knowledge, not just a provider.

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P&G Medical Experience

A gamified virtual space where healthcare professionals train in making diagnostic decisions about simulated clinical cases, guided by an avatar and with scientific rigor.

Train clinical decision-making safely

A virtual patient, real decisions

What this case teaches the sector.

The clinical criterion is trained by deciding, not by reading.

Immediate feedback is what turns an error into learning

An avatar turns the protocol into a lived experience

Medical training is a relationship asset for the brand

Beyond this case.

Healthcare

Immersive Experiences · XR