To mark its 120th anniversary, Hispano Suiza has unveiled the Carmen Sagrera, an electric supercar that fuses the brand's century-long heritage of luxury with the latest cutting-edge technologies. The model pays tribute to Barcelona's La Sagrera district, where the company set up its first major factory in 1911. The Carmen Sagrera is an electric supercar fitted with four electric motors delivering a combined 1,114 hp, accelerating from 0 to 100 km/h in under 2.6 seconds. At Imascono we focused on both developing the enhanced infotainment system and the mobile app, adding new personalisation options that keep the driver always connected.
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The challenge
Carrying the brand legacy into the digital product
When a brand with 120 years of history returns to the market with an electric hypercar worth 2.5 million euros, every element of the product must be up to par: the chassis, the finishes, the power and, for the first time, the embedded digital experience. Hispanosuiza needed an infotainment system and a mobile app that reflected the sophistication and legacy of the brand, offered the driver all the functionality demanded in a high-end vehicle, and integrated seamlessly with the logic of the electric car. The challenge was not just technical: it was about brand identity being transferred to the digital product.
