Bank Albilad wanted children to learn to manage their money through play. Imascono, together with VML, develops a virtual world that can be accessed from mobile devices. Each child has their own character and customizable home. Parents assign tasks from the bank app and the child completes them. Each task turns into real savings and game points with which the child improves their world. A cashier, a question game, and a piggy bank explain savings, goals, and rewards. Parents monitor at all times and real money is displayed only for reference. Thus, financial learning becomes a daily habit within a safe experience.
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The challenge
Teaching finance through play
Many children know money as an abstract idea, and the theoretical lessons soon get forgotten. Bank Albilad sought to bring savings, goals, and the anticipation of a reward to a children’s audience in a way that learning would happen through play. The proposal had to be so appealing that children would want to come back every day. Working with real money from minors added a key requirement: a very safe environment. Parental control, moderate social interaction, and a treatment of bank data that protected the information of families were needed. That security was the foundation for maintaining the trust that families placed in the institution.
