OVO Xtractor is the latest generation of Boehringer Ingelheim's in-ovo vaccination machines, a critical solution for the poultry industry that is installed directly on the production lines of farms and laboratories to immunise birds while still in the egg. To present the equipment at international trade fairs without physically moving it, Boehringer Ingelheim has developed a Virtual Twin available on touch screen and in Virtual Reality that lets you explore every component and every step of the vaccination process with total fidelity, keeping every real machine where it adds value: in active production.
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The challenge
Showing the precision without moving the physical machine
Boehringer Ingelheim needed a disruptive solution to present its OVO Xtractor model at trade fairs and sales events without physically moving the machine. Transport meant logistics costs and, above all, a high operational opportunity cost: OVO Xtractor machines are in continuous production vaccinating birds on farms and in laboratories. Taking them to a fair means interrupting a critical health process, and every unit set aside for demonstrations is one unit fewer working where it really matters. The challenge was to offer an interactive system capable of conveying the equipment's precision, efficiency and operation, on screen and in Virtual Reality.
