MWC TELEFÓNICA
CLIENT
Telefónica
EDT Events
LOCATION
Web
PROJECT
Virtual twin of Telefónica's booth at the Mobile World Congress
BRIEF
Telefónica is one of the leading Spanish companies and the most important in telecommunications. Knowing that digital presence is becoming more and more important, the company decided to develop its booth for MWC, both physical and online! Its digital twin allowed users from all over the world to explore its innovative solutions regardless of time or place. This initiative offers a global, accessible and immersive experience, taking Telefónica's innovation to another level.
For this challenge, Telefónica trusted us, at Imascono, to reinvent the way to connect the physical and virtual booth. Our collaboration, which goes back years, allowed us to find the key to offer a unique immersive experience in record time.
Telefónica takes its participation in MWC to another level, fusing innovation and cutting-edge technology with interactive and virtual twins that transform the attendee experience.
The project allowed participants at both the physical and virtual event to explore in depth innovative solutions such as 5G connectivity and the Internet of Things, all in an immersive environment. The virtual twin of the booth not only extended the brand's global reach, but also created unprecedented interaction, elevating the Telefónica experience to a new standard of engagement and connection.
208.422
Interactions in the virtual world
Unique users
Average minutes per visit
"We wanted to surprise again at MWC with a value proposition based on digital transformation and sustainability. You have been the best travel companions, without a doubt."
VIRTUAL SPACES
Virtual environments where the value proposition and business activities are gamified. Perfect for virtual tours, simulations and interactive product testing, detailed monitoring of processes and offer a space for gamification of pre-sales, training and other business activities.
BITÁCORA l BLOG
WHAT IS IMMERSIVE VIRTUAL REALITY?
The immersive virtual reality is a technology that immerses the user in interactive digital environments through devices such as viewers and controllers. Its goal is to create immersive experiences that simulate reality or fictional worlds.
WHAT IS THE FUTURE OF VIRTUAL REALITY?
The future of virtual reality will bring more immersive and accessible experiences thanks to advances in hardware and artificial intelligence. Its impact will grow in sectors such as education, health and other work activities, facilitating training and collaborations in increasingly realistic digital environments.
