Immersive experiences through the Apple Vision Pro

Apple Vision Pro device reproducing a spatial computing experience

Digital entertainment and leisure have moved from storytelling to storyliving. From being mere spectators to being part of the action. In recent months we have seen how the Apple Vision Pro is impacting the business world. But what about entertainment?

Marketing in the metaverse: main strategies

Technology is transforming all company strategies, especially marketing strategies. In this context, the Metaverse and new virtual worlds have become a new frontier for brands looking to innovate and connect with digital native audiences.

Virtual influencers as a trend in social networks

Social Networks have become the main communication channel for many companies. A way to reach the end user, to have direct conversations with them and to connect emotionally with the product and the brand. In this equation, influencer marketing plays a key role.

5 Artificial Intelligence use cases you should know about

Artificial Intelligence is one of the great technologies that are transforming all types of companies and sectors. Its great capacity for adaptation, its low learning curve for users and its integration with other technological advances such as Metaverse, Augmented Reality or Spatial Computing, make AI an important point in the future of companies.

Benefits and characteristics of the metaverse in education

Metaverse and education

Technological innovation is part of 21st century education. Among the different technologies that have been emerging in recent years, the Metaverse and virtual spaces offer a wide range of benefits and features that can enrich the educational process, making it more accessible, interactive and personalized.

How the Blockchain works: innovative and unique technology

How the Blockchain works: innovative and unique technology

Blockchain technology is, without a doubt, one of the most important and at the same time less known technologies in the current technological panorama. Thanks to it today we can have cryptocurrencies such as Bitcoin or NFTs and platforms such as Ethereum. In addition to the first smart contracts and the sketches of the most advanced cybersecurity strategies.

What is Industry 4.0. and what are its main characteristics?

What is Industry 4.0

From the steam engine to the invention of electricity or the advent of mass production and later electronics... Throughout history, the industrial sector has experienced different technological transformations that have even marked the great advances of mankind.