Success story · iUrban · Alcázar de San Juan City Council

Cervantes IA

250

people served per day

Case summary

Miguel de Cervantes returns to Alcázar de San Juan as a virtual tour guide, a hyper-realistic avatar with generative AI deployed at three points in the city.

Alcázar de San Juan is one of the towns of La Mancha on the Don Quixote route, with deep historical ties to the figure of Miguel de Cervantes. The City Council, together with the tourism experience integrator iUrban, was looking for a unique, surprising way to offer visitors the town's history and curiosities, beyond traditional signage and information leaflets. The answer is Cervantes IA: a hyper-realistic avatar with generative Artificial Intelligence that gives voice to Miguel de Cervantes himself and becomes the official tour guide of Alcázar de San Juan, deployed at three key points in the city.

Client

iUrban · Alcázar de San Juan City Council

Sector

Tourism

Service

Historical figures · AI agents

questions on average per user.

250

People served per day.

avatar access points spread across the city.

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01 The challenge

A unique tour guide for the Don Quixote route

Alcázar de San Juan faces a challenge shared by many mid-sized Spanish towns of great heritage value: how to differentiate its tourism offer in a saturated national market, and how to serve visitors with a level of content and personalisation that its operational resources limit. The Don Quixote route and the figure of Miguel de Cervantes are unique assets that deserve an experience to match: not a leaflet, not a conventional audio guide, but something only this town in La Mancha could offer. The City Council and iUrban were looking for a technology solution that would turn the literary legacy into a memorable, coherent tourism experience.

02 The solution

Miguel de Cervantes brought back with generative AI

The solution is Cervantes IA, a hyper-realistic avatar with generative Artificial Intelligence that gives voice to Miguel de Cervantes himself and acts as tour guide of Alcázar de San Juan. The avatar answers questions about the town's history and curiosities, queries about the writer's life and work, and practical recommendations on where to eat and stay, all in the voice and tone of Cervantes himself. The experience is deployed at three physical points —City Hall, Tourist Office and the military fortress—, turning the whole city into a narrative route with Cervantes as the common thread.

Next step

We managed to bring to life one of our most characteristic historical characters. What could we achieve with your company?

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Key learnings

What this case teaches the sector.

Only AI can bring Cervantes back.

No script, actor, or museum panel can reproduce the thought and voice of a historical figure with the same naturalness. The generative AI trained on the work and biography of the character offers the visitor a real conversation with the most universal writer of the Spanish language.

7 questions on average are a conversation, not a query.

The fact that a user asks seven questions in a row to a virtual guide indicates that they have stopped treating him as a searcher and have begun to treat him as an interlocutor. The visitor does not ask questions and leaves: he enters into a conversation with the character and wants to know more.

The municipality becomes a narrative journey.

Deploying the same avatar at three physical points — Town Hall, Tourist Office and military fortress — transforms the way the visitor navigates the town. The city ceases to be a collection of isolated points and becomes a continuous narrative with Cervantes as the guide.

AI democratizes access to tourism innovation in medium-sized municipalities.

The major Spanish tourist destinations have innovation budgets that many medium-sized towns cannot afford. An AI avatar with a local historical figure demonstrates that technological innovation no longer depends on the size of the municipality: it depends on finding the narrative proposal that only that place can offer.

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