IDEA, Interactive Derma Academy, is Viatris's flagship dermatology event. Organising an event like this isn't just a matter of putting on a day: it demands strategy, creativity, audiovisual production, streaming, attendee management and live interactions, all aligned and seamless. Viatris needed a partner capable of taking on that full complexity and, above all, of sustaining it over time, evolving the event edition after edition without losing its identity. Over four editions, the end-to-end management of IDEA has become a scalable, recognisable model that gets more optimised every year, in both in-person and online formats.
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The challenge
A coherent event, edition after edition
Organising a top-tier medical event means coordinating dozens of pieces that rarely fit together on their own: strategy and scientific objectives, audiovisual production, streaming, attendee and speaker logistics, and live interactions. When those pieces are spread across different suppliers, coherence suffers and each edition starts almost from scratch. Viatris needed the opposite: a single partner capable of guaranteeing solid strategic planning and impeccable execution, but also of evolving IDEA year after year, maintaining a clear identity and an ever more optimised experience for attendees and speakers.
