Success story · Viatris

IDEA event

hours of dermatology content

Case summary

The end-to-end 360º production of IDEA, Viatris's dermatology event, coordinated from start to finish across four consecutive editions.

IDEA, Interactive Derma Academy, is Viatris's flagship dermatology event. Organising an event like this isn't just a matter of putting on a day: it demands strategy, creativity, audiovisual production, streaming, attendee management and live interactions, all aligned and seamless. Viatris needed a partner capable of taking on that full complexity and, above all, of sustaining it over time, evolving the event edition after edition without losing its identity. Over four editions, the end-to-end management of IDEA has become a scalable, recognisable model that gets more optimised every year, in both in-person and online formats.

Client

Viatris

Sector

Healthcare

Service

Experiential events · Immersive XR experiences

hours of dermatology content

250

delegates (latest edition)

PhD and MD speakers per edition

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01 The challenge

A coherent event, edition after edition

Organising a top-tier medical event means coordinating dozens of pieces that rarely fit together on their own: strategy and scientific objectives, audiovisual production, streaming, attendee and speaker logistics, and live interactions. When those pieces are spread across different suppliers, coherence suffers and each edition starts almost from scratch. Viatris needed the opposite: a single partner capable of guaranteeing solid strategic planning and impeccable execution, but also of evolving IDEA year after year, maintaining a clear identity and an ever more optimised experience for attendees and speakers.

02 The solution

End-to-end 360º production from start to finish

The solution was to take on the overall management of the event with an end-to-end 360º service, from strategic planning to the complete execution of the experience. Strategy, creativity, audiovisual production, live streaming, attendee management and live interactions were coordinated under a single lead, guaranteeing a coherent, seamless event in hybrid, in-person and online format. Continuity across four editions was key: it made it possible to optimise processes, learn from each edition and consolidate a scalable, recognisable event model. IDEA thus became a solid experience, with its own identity and in constant evolution.

Next step

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Key learnings

What this case teaches the sector.

A single 360º partner keeps the event from losing coherence

Splitting an event between different suppliers multiplies the seams: each piece answers to a different criterion and the whole suffers. Concentrating strategy, production and execution under a single lead guarantees everything speaks the same language, and frees the client from coordinating what should arrive coordinated.

Continuity turns every edition into an improvement on the last

An event that changes hands every year always starts from scratch. When the same partner sustains it edition after edition, each one capitalises on what was learned in the previous one: sharper processes, a more polished experience and a model that scales instead of repeating itself.

The hybrid format extends the event beyond the room

Combining in-person and online isn't duplicating the event, it's expanding it. Streaming and live interactions let those who can't attend take part, multiplying the reach of the scientific content without diluting the experience of those in the room.

A recurring event is a brand asset, not a one-off expense

When an event recurs and evolves with its own identity, it stops being an isolated occasion and becomes a recognisable platform that builds loyalty in the medical community. For a healthcare company, that continuity builds authority and relationships far beyond a single day.

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