Puerto Venecia is Zaragoza’s Shopping Resort. For Halloween 2026, they wanted an activity for the whole family that would bring life to every corner of the center. Imascono developed Cazafantasmas, an augmented reality experience that tells a story: the ghosts of the Gran Hotel Venecia have escaped. Cooks, musicians, travelers, a reviewer, and even a ghost tourist are hiding in 8 points of the resort. Families search for them using their mobile devices, from the Puerto Venecia app or directly in the browser. They capture each ghost, take a photo with it, and upon completing the collection, they collect a gift and their ghost hunting diploma. The campaign invites families to explore the entire space and connects the visit with the center’s app.
01
The challenge
A Halloween campaign that invites you to explore the entire shopping center
Puerto Venecia brings together shops, restaurants, leisure activities and outdoor areas in one large space. For Halloween, they wanted to offer families a free activity that was easy to start and designed for all ages. Moreover, the experience should move visitors through different areas of the resort, from the upper floors to the lookout point. And they had to strengthen the role of the Puerto Venecia App as the gateway to the resort’s agenda. All this within a broader Halloween programming, with other activities underway. The piece had to fit into that calendar with its own identity and a story that was easy to follow.
