Iberdrola is one of the leading electricity companies on the IBEX 35 and a world leader in renewable energy, with more than 600,000 shareholders spread across the globe. In 2022, at one of its general meetings, the company decided to take a pioneering step: to turn the traditional annual gathering with its shareholders into a virtual event, accessible from anywhere on the planet with no travel and no capacity restrictions. Iberdrola thus became the first Spanish company to hold its Annual General Meeting in a virtual environment, a technological milestone that combined live streaming, personalised avatars and an immersive tour of its energy projects.
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The challenge
An Annual General Meeting for 600,000 global shareholders.
Iberdrola faced a challenge typical of large listed corporations: how to extend participation in its Annual General Meeting beyond the physical capacity of a room and the geographical limits of the headquarters. In a company with more than 600,000 shareholders spread across the world, the traditional model —in-person meeting for the main shareholders and minutes sent to the rest— was limiting in terms of involvement, transparency and experience. The challenge was to design a pioneering format that would bring the maximum number of shareholders together in a single gathering, maintaining the institutional rigour of the Meeting and adding a new level of immersion and participation.
