L'Oréal Academy is an international training programme developed by L'Oréal in collaboration with Telefónica Educación Digital and aimed at influencers from all over the world. The initiative seeks to equip content creators with solid educational tools on ingredients, safety, sustainability and innovation in skincare, ensuring that the information they share with their audiences is accurate, transparent and backed by science. The programme combines hybrid training with a virtual space of its own where participants access masterclasses, interactive materials and gamified dynamics from anywhere in the world over eight weeks of continuous learning.
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The challenge
Empowering influencers with scientific rigour
In the cosmetics sector, most consumers no longer get their information at the counter: they get it by watching content creators on social media. For L'Oréal, this makes influencers a strategic communication channel, but also one where information can get lost in oversimplifications or errors. The challenge was to create a training programme capable of giving creators real scientific knowledge about ingredients, safety and sustainability, in a modern, scalable format appealing to highly demanding digital profiles, spread across different countries and with schedules impossible to coordinate in person.
