Success story · Grupo Lacasa

World of Lacasitos

Educational stops along the real manufacturing process

Case summary

A gamified virtual universe that walks through the Lacasitos manufacturing process, bringing the Grupo Lacasa factory to schoolchildren across Spain.

Grupo Lacasa, owner of Lacasitos, has run a factory visit programme for primary school pupils aged 8 to 12 at its Zaragoza and Oviedo plants for years. The initiative has generated growing demand from schools keen to see how the famous chocolate sweets are made, but the geographical limitation leaves most schools in Spain out. To solve this, the group has developed Mundo Lacasitos: a gamified virtual universe any classroom can explore from a computer, discovering the real manufacturing process through mini-games, questions and a journey through six stops.

Client

Grupo Lacasa

Sector

Industry 5.0

Service

Comprehensive innovation projects · Digital transformation

6 stops

Along the manufacturing process.

25 players

Simultaneously per classroom.

5 mini-games

Educational, built in.

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01 The challenge

Taking the factory visit to schools across Spain.

Grupo Lacasa faced a challenge typical of FMCG brands with an educational CSR strategy: how to scale a factory visit programme that sparks enormous interest among schools but which, for geographical and operational capacity reasons, can only serve a very limited share of the demand. The initiative wanted to extend to schools across Spain and, in addition, include children with food intolerances who can't enter the physical factory premises. A digital tool was needed that would reproduce the educational value of the visit and fit naturally into a school lesson.

02 The solution

A gamified virtual universe for the classroom.

The solution is Mundo Lacasitos, a gamified, multiplayer virtual universe designed so a whole classroom can tour the factory at the same time from the school computer. The experience includes six stops that reproduce the real manufacturing process: from the cocoa plantation in Bocanda (Côte d'Ivoire) to shipping Lacasitos to more than 40 countries, via the chocolate panning, colouring in seven shades, marking and packaging. Each stop combines a pedagogical explanation, a comprehension quiz and mini-games designed to reinforce the concepts, with customisable avatars and a final classroom ranking.

Next step

We digitalised the complete manufacturing process in a gamified way. What could we achieve working with your company?

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Key learnings

What this case teaches the sector.

CSR is best experienced through play

Corporate social responsibility with an educational purpose is hard to convey with dossiers or institutional videos. Designing a gamified experience that schoolchildren use as a game turns the brand into a recognised player in learning, without replacing the teacher and strengthening the emotional connection with the next generation.

The virtual factory widens the reach without replacing the visit

The in-person factory visit remains a very powerful experience for the schoolchildren who can access it. A virtual version doesn't replace it, it complements it: it works as a teaching prelude for those who will visit and as the only real alternative for the schools and children who can't travel.

Inclusion is a strategic argument, not a detail

Designing the virtual universe with children with food intolerances, geographically distant schools and classrooms with limited connectivity in mind isn't an ethical extra: it's what gives the project social legitimacy. Well-designed inclusion multiplies the real reach of the educational programme.

A complex industrial process is better understood by walking through it

The manufacturing process of an FMCG product combines technical steps —agriculture, chemical transformation, industrial labelling, international logistics— that are hard to explain with text. Walking through it as an interactive map with stops, challenges and questions turns an abstract production process into concrete, step-by-step, understandable knowledge.

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