Success story · Setas de Sevilla Viewpoint · Audioguiarte

Setas Sevilla

increase in interaction with the totems along the route thanks to the digital twin.

Case summary

A digital recreation and virtual twin of the Setas de Sevilla that enriches the museum experience with an aerial view and interactive historical content.

The Setas de Sevilla, located in the historic Plaza de la Encarnación, are one of the city's modern symbols and the largest wooden structure in the world, designed by German architect Jürgen Mayer H. The visit includes unique walkways and viewpoints that give visitors a new perspective of Seville, complemented by a museum experience on the history and transformation of the space. To enrich this experience with historical context and visual storytelling, Audioguiarte and the Setas' museum team added an interactive virtual twin that recreates the infrastructure and its 10,000 square metres in detail from an aerial perspective impossible on the in-person visit.

Client

Setas de Sevilla Viewpoint · Audioguiarte

Sector

Tourism

Service

Cloud computing

Interaction with the totems.

3 out of 4

Visitors use the WebApp at some point along the route.

+10,000 m²

Of surface area virtualised.

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01 The challenge

Adding context to the largest wooden structure in the world.

The Setas de Sevilla are a contemporary architectural monument of enormous visual and tourist value, but also a complex space to explain: their fluid geometry, their 10,000 square metres and their location above a transformed historic market make it hard to grasp their full scale from the in-person visit itself. The museum team wanted to enrich the visitor experience with historical context —the before and after of the Plaza de la Encarnación—, architectural storytelling and an overall perspective that the walk along the walkways doesn't allow. The challenge was twofold: to add complementary content and to increase interaction with the totems along the physical route.

02 The solution

A virtual twin from a bird's-eye view.

The solution is a spectacular digital, aerial-view reconstruction of the whole Setas de Sevilla infrastructure. The virtual twin lets visitors explore the largest wooden structure in the world from a perspective impossible on the in-person visit, activate interactive points with historical information, see the square's before and after, and access videos and 360 photographs of other tourist spots in the city. The twin is available on the totems along the physical route and also on web, tablets and mobiles, becoming the perfect complement for enjoying the museum experience at any point of the visit.

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Key learnings

What this case teaches the sector.

The digital twin multiplies x5 the interaction with the physical visit.

The informational totems of a cultural tour are usually secondary points in front of the views and the space itself. Offering visually appealing content and a perspective impossible from the ground transforms the visitor’s relationship with the totems, multiplying their use by five and enriching the experience.

A virtual twin shows what the in-person visit cannot.

Walking around a monument on foot offers experience, but not perspective. Digital aerial reconstruction allows us to understand the geometry, magnitude, and urban integration of a complex architectural work. It does not replace a visit: it complements it with a view that only digitization can provide and that enriches the reading of the space.

The before and after are the best narrative of contemporary architecture.

Contemporary monuments generate controversy because they transform the urban landscape. Visually illustrating the before and after of the space—the old Encarnación market and the current Setas—transforms that transformation into the very narrative of the tourist, and helps the visitor understand the scale and meaning of the change.

A single twin powers physical totems and all the devices.

Designing a virtual twin capable of being deployed on totems, web, tablets, and mobile devices transforms the investment into a multi-channel experience. The visitor uses it during the tour, the webapp accompanies them as they explore the city, and the same content arrives from their home.

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