Case of success · Santen VML Health

Shin

1 in 4

assistants interacted with Shin

Case summary

An avatar with artificial intelligence and human appearance moderated a medical event, responding in real time with scientific rigor and personalized treatment.

To celebrate its tenth anniversary by innovating in glaucoma, Santen, a leading ophthalmology company, wanted a commemorative day with a unique format: not only celebrating achievements, but offering a memorable and interactive format. In a medical-scientific environment where rigor is non-negotiable, the challenge was to facilitate agile access to complex information without losing precision at any moment. Thus Shin was born, an avatar with artificial intelligence and a human appearance that became the image and voice of the event, moderating, dynamizing, and conversing with speakers and attendees throughout the day.

Client

Santen VML Health

Sector

Healthcare

Service

Experiential events · AI agents

300

assistants

Speakers

1 in 4

He interacted with Shin

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01 The challenge

Innovate without losing medical rigor

Medical-scientific events face a difficult double requirement to reconcile. On the one hand, they must be memorable and participatory, moving away from the classic format of passive presentations that hardly involve the attendee. On the other hand, they operate in a field where any inaccuracy is unacceptable: the information must be accurate, contrasted, and consistent from beginning to end. Santen needed a day that celebrated a decade of innovation in glaucoma with a disruptive format, but without compromising the scientific rigor in the slightest. The challenge was to introduce a surprising technology that, in addition, deserved the trust of an expert audience.

02 The solution

A humanized AI as a moderator

The answer was Shin, an avatar with artificial intelligence and human appearance, trained with a carefully selected medical bibliography specific to the event. That rigorous training allowed it to provide accurate and verified answers, resolving technical doubts in real time without compromising accuracy. Shin served as a moderator, content facilitator, and reliable source of scientific information: she welcomed each visitor personally, accompanied the day as a virtual guide, and interacted naturally with speakers and attendees. Knowledge, interaction, and emotion combined into a single voice that held the thread of the event.

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Key learnings

What this case teaches the sector.

The AI avatar is the future of event moderation

A moderator with artificial intelligence and a human appearance combines something that no traditional format can: encyclopedic knowledge, real-time interaction, and emotional presence. In medical and corporate events, it no longer remains a technological novelty but becomes a new standard for dynamic engagement.

An AI is worth what its training is worth

In medical-scientific contexts, trust is not improvised. Training the avatar with selected and verified literature is what allows for precise and verified responses before an expert audience. Rigor is not a limitation of the format: it is exactly what makes it viable in healthcare.

Interaction turns the assistant into a participant

The fact that one in four attendees conversed with Shin demonstrates the shift in role: from passive spectator to active participant. The ability to ask questions and receive responses in real time transforms attendance into engagement, and engagement into lasting brand recall.

An avatar with a real name is the trademark of the event

When AI has a face, voice, and personality, it ceases to be a tool and becomes the image of the event. Shin not only reported: he embodied the event. The same asset can welcome, moderate, and personify the company’s message.

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