Case of success · Lékué

Lékué Virtual

+40%

an increase in digital presence

Case summary

Immersive 3D virtual showroom that brings Lékué's catalog to a shopping experience in the virtual world.

Lékué, a leader in culinary innovation, does not have its own physical store: its sales are carried out through channels and large retail stores. Imascono has developed an immersive 3D virtual showroom — an interactive home with different themed rooms — where users explore the space at scale and discover the full catalog through 3D product demonstrations, explanatory videos, and gamified content. The solution turns the absence of a physical store into an advantage: a sales space without physical limitations, customizable, and accessible from anywhere.

Client

Lékué

Sector

Retail & Leisure

Service

Interactive showrooms · Digital twins

+40%

Increase in digital presence.

+20%

Engagement thanks to gamification and 3D demonstrations.

3 out of 5

Users who arrive at the specific landing page for the specific product.

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01 The challenge

Selling a physical catalog without a physical store

Lékué needed to bring its products closer to a consumer who never sees them in its own point of sale, relying entirely on channels and large retailers for distribution. The challenge was to create a self-branded space in the digital environment, capable of displaying the full catalog with the same detail and intimacy as a physical store, and to generate a memorable product discovery experience that would not be constrained by the limitations of space, location, or the staff of a conventional point of sale.

02 The solution

An interactive virtual home as a brand showroom

The solution is an immersive 3D virtual showroom: an interactive home with several themed rooms, from the kitchen to the living room, where the user visualizes the space on a real scale and explores the Lékué catalog in a completely new way. Each room includes 3D product demonstrations, explanatory videos about use and benefits, and gamified interactive content that enriches the tour. The design transforms catalog exploration into a game of discovery, without the physical constraints of space or the staff of a traditional retail point of sale.

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Key learnings

What this case teaches the sector.

Not having a physical store can be a starting point.

A brand without its own retail point of sale doesn't need to replicate a store in the virtual world: it can design an experience that no physical store could offer. The virtual showroom does not compensate for the absence of a direct channel; it builds a new one with different rules.

Gamification turns the catalog into a journey.

Exploring a product room by room, with 3D demonstrations and interactive content, generates a type of attention that a traditional online catalog cannot achieve. The increase in engagement does not come from showing more products, but from changing how they are accessed.

The virtual commercial world works better as a brand showcase than as a store for mass traffic.

A virtual showroom does not compete in volume with a conventional ecommerce; it competes in the quality of the attention it generates. The fact that 3 out of 5 users reach the landing page for a specific product indicates a more qualified intent to purchase than generic traffic.

Digital presence is also measured by how a brand is remembered.

A +40% increase in digital presence is not explained solely by more visits, but by an experience that is distinctive enough to be commented on and shared. In categories with little physical product differentiation, the experience becomes the real differentiating factor.

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