of retail organizations are already using Gen AI in customer service (Capgemini)
increase in revenue per visitor after incorporating AR experiences in their physical stores (Deloitte)
of people think their shopping experiences are boring (Accenture)
TECNOLOGÍA EN RETAIL & OCIO EN CONSTANTE EVOLUCIÓN
If there is a sector that is constantly evolving, it is the retail sector. We are living the golden age of online commerce, we are witnessing the emergence of new sales channels and physical stores are revolutionizing the concept of customer experience with new phygital proposals.
Sin duda, se trata de una transformación digital y tecnológica en retail que nace con el objetivo de, diferenciarse de la competencia, monitorizar las tendencias del mercado, conectar emocionalmente con los usuarios y atraer y sorprender con propuestas únicas.
To this end, customer experience is key to growth, especially for retail, leisure and entertainment companies. Personalized, close and always accessible customer service is making the difference in the customer centric strategy of companies.
NUEVAS TENDENCIAS DE TECNOLOGÍA EN RETAIL & OCIO
EXPERIENTIAL MARKETING. DIGITAL OUT OF HOME (DOOH).
It is committed to the phygital concept, bringing the virtual world into the physical world. Through animations, interactive showcases, gamified challenges and photocalls, users are immersed in a digital experience that is created around them. All to revolutionize the physical presence of brands by attracting all eyes.
FROM STORYTELLING TO STORYLIVING.
Moving from being mere spectators to being part of the action. New trends in digital entertainment to connect with the audience in a much deeper and emotional way. Creating a new paradigm in how we experience leisure and entertainment.
INNOVATION IN THE SHOPPING EXPERIENCE.
Un paso más en el Customer Centric. Gracias a la tecnología en retail y ocio se proporciona a cada cliente individual un contenido preciso, memorable y coherente con sus necesidades. Creando una experiencia dinámica y ofreciendo a los clientes la información e incentivos correctos cuando más lo necesitan. Tanto en las tiendas físicas como en las tiendas online.
PERSONALIZED CUSTOMER SERVICE.
Personalized recommendations, tailored assistance and consultation service, better understanding of customers also on an emotional level, predicting future needs. Humanization of the interaction between brand and customer thanks to Artificial Intelligence and hyper-realistic avatars that personify brand values and commercial discourse.
AUTHENTICITY AND EXCLUSIVITY.
Development of phygital capsule collections where, thanks to NFTs and Blockchain technology, authenticity and traceability are guaranteed. It generates a sense of exclusivity and belonging and is manufactured to order. Avoiding excess inventory and reducing environmental impact.
NEW DIGITAL MARKET.
Evolution in terms of shopping experience, personalization, creativity, Big Data and immersion in e-commerce and marketplaces. Customization of the interface according to user profile with more accessible, intuitive and humanized processes. Betting, in addition, on the latest trends in Blockchain, NFTs and cryptocurrencies in the new digital economy.
EXPERIENTIAL MARKETING. DIGITAL OUT OF HOME (DOOH).
It is committed to the phygital concept, bringing the virtual world into the physical world. Through animations, interactive showcases, gamified challenges and photocalls, users are immersed in a digital experience that is created around them. All to revolutionize the physical presence of brands by attracting all eyes.
FROM STORYTELLING TO STORYLIVING.
Moving from being mere spectators to being part of the action. New trends in digital entertainment to connect with the audience in a much deeper and emotional way. Creating a new paradigm in how we experience leisure and entertainment.
INNOVATION IN THE SHOPPING EXPERIENCE.
Un paso más en el Customer Centric. Gracias a la tecnología en retail y ocio se proporciona a cada cliente individual un contenido preciso, memorable y coherente con sus necesidades. Creando una experiencia dinámica y ofreciendo a los clientes la información e incentivos correctos cuando más lo necesitan. Tanto en las tiendas físicas como en las tiendas online.
PERSONALIZED CUSTOMER SERVICE.
Personalized recommendations, tailored assistance and consultation service, better understanding of customers also on an emotional level, predicting future needs. Humanization of the interaction between brand and customer thanks to Artificial Intelligence and hyper-realistic avatars that personify brand values and commercial discourse.
AUTHENTICITY AND EXCLUSIVITY.
Development of phygital capsule collections where, thanks to NFTs and Blockchain technology, authenticity and traceability are guaranteed. It generates a sense of exclusivity and belonging and is manufactured to order. Avoiding excess inventory and reducing environmental impact.
NEW DIGITAL MARKET.
Evolution in terms of shopping experience, personalization, creativity, Big Data and immersion in e-commerce and marketplaces. Customization of the interface according to user profile with more accessible, intuitive and humanized processes. Betting, in addition, on the latest trends in Blockchain, NFTs and cryptocurrencies in the new digital economy.
PROYECTOS DE TECNOLOGÍA EN RETAIL & OCIO
IMASCONO TECH
No solo desarrollamos productos, también innovamos en tecnología para retail y ocio. Nuestro equipo de tecnólogos e ingenieros está dedicado a imaginar y crear códigos, frameworks, programas y herramientas que enriquecen nuestras soluciones en estos sectores. Nos especializamos en áreas como Inteligencia Artificial, programación web, arte 3D, ciberseguridad, Business Intelligence y Big Data. Conoce todo el ecosistema tech de Imascono y cómo nuestra tecnología en retail y ocio puede transformar tus proyectos.
