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Audioguiarte
Success story · Audioguiarte

Audioguiarte

+7.8M
total users since 2022
Case summary

Audioguiarte transforms the cultural visit with a digital audio guide platform that combines accessibility, personalisation and data.

Audioguiarte is a company specialised in digital solutions for cultural visits with more than twenty years of experience in the sector. Since 2022 it has run on its own custom-designed platform that combines audio guides accessible from the visitor's phone, full self-management of content by the client and an advanced analytics system that turns every interaction into strategic information. The solution serves more than ten cultural and religious sites in Spain and Panama, including heritage landmarks such as the Sagrada Familia, establishing itself as the operational tool that connects visitors and site managers.

Client
Audioguiarte
Sector
Tourism
7.872.570
users since January 2022
150.000
monthly audio guides downloaded at the Sagrada Familia
+10
cultural and religious sites managed from a single platform
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01 The challenge

Turning every cultural visit into data that inspires decisions.

Audioguiarte, with more than twenty years of experience in digital solutions for cultural visits, needed to take the next step in its evolution as a company. It was looking for a platform of its own that went far beyond simply playing audio guides: a fully customised, self-manageable and scalable solution, capable of maximising the value of data through metrics, infographics and visualisations that would make it possible to understand how users interact with the content at each cultural site. The challenge also demanded end-to-end support in technology consulting and digital transformation to ensure the tool's continuous evolution over time.

Turning every cultural visit into data that inspires decisions.
02 The solution

A living platform that grows with every visit and every cultural site.

The solution is a fully flexible, constantly evolving proprietary audio guide management platform that combines full self-management of content by the client, immediate download of audio guides via QR code and an advanced analytics module with metrics, infographics and interactive visualisations per cultural site. The platform is conceived not as a closed tool but as a living project that incorporates continuous improvements in functionality and experience. Visitors access the content in a single scan; site managers have the real data they need to make decisions based on behaviour, not intuition.

A living platform that grows with every visit and every cultural site.
Next step
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Key learnings

What this case teaches the sector.

01

Digital transformation

Audioguiarte wasn't looking for software, it was looking to evolve as a company. The case shows how an established player in the cultural sector can make the leap to its own customised, scalable digital platform, with technology consulting support that ensures the solution grows at the pace of the business.

02

Data intelligence at the service of the venue

Beyond playing content, the platform turns every visitor interaction into strategic information through metrics and infographics. A replicable model for any company in the tourism or cultural sector that wants to stop operating on intuition and start deciding on the real behaviour of its users.

03

A living, scalable, self-managed platform

The key to the project lies in conceiving the platform as a continuously evolving system, where the client itself manages content, users and formats without depending on the provider. An approach that can be exported to any organisation that needs a solution capable of adapting to new sites and languages.

04

A single QR as the gateway to the whole experience

Fast download of audio guides via QR looks like a technical detail, but it's what decides the real usage rate. In the cultural sector, every point of friction —downloading a specific app, registering, waiting for it to load— translates into visitors who give up before starting. What we've learned is that the value proposition of a cultural digital solution is decided in the first few seconds: if access isn't immediate, the content that follows is irrelevant.

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Tourism
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