Study
We analyse what you need to achieve (train, sell, communicate) and which extended reality format best fits your audience and context of use.
Technology
New interfaces
Immersive Experiences · XR
Immersive interfaces to train teams, sell and operate in ways that were impossible until now.
What it is
The interface you live, not watch.
Immersive Experiences · XR brings together augmented reality, virtual reality and the mixed formats that replace the flat screen with a space you walk through, handle and feel. It works both for training a team by practising a risky process with no real danger, and for building a memorable customer experience at an event, a shop window or a point of sale: something people remember and share. What used to be explained with words or a video can now be lived in the first person.
How we do it
Study, design and development, applied to your immersive experience.
Design
We design the experience: the journey, the interaction and the level of immersion, whether augmented, virtual or mixed reality.
Development
We build the experience, test it with real users and get it ready for the device it will live on: mobile, headset or a touch screen.
Results
What Immersive Experiences · XR achieve
Real, measurable results from projects already deployed with our clients.
Reach
-
+101.121 users in 40 days
Ibercaja Xplora -
+30.962 unique users
Lacasitos App -
+800 employees trained
Global Spedition
Engagement
-
96% rated the experience 4-5 stars
Virtual Experience Veterinary -
85% interacted with all the content
Virtual Experience Veterinary -
6:31 min average usage time
Lacasitos App
Profitability
-
60% reduction in average training time
Global Spedition -
+303.363 brand impressions in 40 days
Ibercaja Xplora -
7M augmented reality QR codes generated
Lacasitos App
Scalability
-
5 archaeological sites integrated into a single circuit
Soria es Otra Historia -
10 languages of multilingual support
Soria es Otra Historia -
+2.000 years of history digitalised
Soria es Otra Historia
From technology to service
How it applies in each sector.
Immersive Experiences · XR isn't a single solution: it's the technology behind these six services, each designed for a different challenge and sector.
Tourism
Immersive Experiences
Immersive rooms and mixed reality: two ways to take visitors back to the past.
View service
Healthcare
Healthcare staff training
Training for healthcare professionals that improves understanding and knowledge retention.
View service
Industry 5.0
Operator training
We train your plant team to learn by doing, not by memorising a manual: with VR simulations to practise risk-free, a tutor avatar that corrects on the spot, and immersive onboarding for new hires. All without stopping production or exposing anyone.
View service
Retail & Leisure
Gamified marketing
We turn every brand activation into digital engagement: gamified mechanics, AI photocalls and instantly shareable content, with real-time participation data.
View service
Banking & Insurance
Experiential brand
We turn brand communication into digital spaces and agents that explain the complex without exposing any sensitive customer data.
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Education
Immersive student practice
VR simulations and role-playing AI agents that improve understanding and retention, with no risk or cost of error, for any role or sector.
View serviceReal results
Success stories with Immersive Experiences · XR.
Virtual Experience Veterinary
96% Rated the experience 4-5 stars
A travelling virtual farm for hands-on training of veterinary students: 96% of participants rated the experience 4-5 stars.
View case
Soria es Otra Historia
5 Archaeological sites integrated into a single circuit
A digital ecosystem that unifies five Celtiberian sites into a single, accessible circuit with support in 10 languages.
View case
Lacasitos App
7M Augmented reality QR codes generated
Chocolates Lacasa packaging turned into an augmented reality game: 7 million QR codes generated and 30,962 unique users.
View caseFrequently asked questions
What people usually ask before getting started.
What's the difference between Augmented Reality and Virtual Reality?
Augmented Reality adds digital layers over the real world, from a phone or glasses. Virtual Reality replaces the environment entirely with a digital one. We choose one, the other or a combination depending on the challenge and the level of immersion you need.
Is it only for events and marketing, or also for training?
Both. The same technology that creates a memorable experience at an event or a shop window lets you train a team on a risky process without exposing them to real danger.
Is it for SMEs or only for big brands?
Both. We adapt the experience to your budget and goal: from a one-off augmented photocall to a Virtual Reality training platform deployed across several countries.
What do my customers or employees need to use it?
It depends on the project. It can run from their own phone, by scanning a code or opening an app, or require Virtual Reality glasses if you're after full immersion.
How do you measure the result of an immersive experience?
With real usage data: interaction time, unique users, pieces shared or improved retention in a training programme, depending on what you set out to achieve with the project.
Why choose Imascono as your partner in Immersive Experiences · XR?
Because we don't start from a fixed format: we study whether your challenge needs Augmented, Virtual or mixed reality, and we build the experience to your measure, with your team trained to update it.
Let's talk
Tell us where you are today and we'll tell you which capability to activate first and why. Reply in under 24 hours.
Let's talk
From challenge to experience. Tell us yours.
You tell us the challenge; we tell you how we would solve it with an immersive experience. We reply in under 24 hours with a first round of feedback. No strings attached.