Success story · Ebroacero

Ebroacero

21,543 m²

of industrial facilities in a digital experience

Case summary

An interactive infographic that virtually replicates Ebroacero's steel foundry, turning industrial complexity into an accessible digital experience.

Ebroacero is a steel company from Aragon founded in 1963, specialised in cast steel foundry and the manufacture of high-quality industrial parts. Its production process spans from the technical office and moulding to melting, machining, heat treatments and quality control, a complex industrial sequence that operates 24 hours a day. To bring this technical and productive capacity into a digital environment understandable to different audiences, Ebroacero has developed an interactive infographic that virtually recreates its facilities and allows its processes to be explored in an accessible, structured and educational way.

Client

Ebroacero

Sector

Industry 5.0

21,543 m²

of industrial facilities.

8 processes

production processes virtualised.

1963

Year founded.

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01 The challenge

Making a steel foundry understandable.

Ebroacero is a steel company from Aragon with more than six decades of history, with a complex production process that combines technical office, moulding, melting, machining, heat treatments and quality control. An operation that unfolds across more than 21,000 square metres of facilities and runs 24 hours a day. Conveying that technical and industrial complexity to a broad audience —clients, partners, job candidates, the internal team itself— was a recurring communication challenge: a tool was needed that could show clearly, visually and didactically how steel is transformed from the initial design to the finished part.

02 The solution

An interactive infographic embedded in the website.

The solution is an interactive infographic embedded in the corporate website that allows the factory's different areas to be explored digitally. Each space includes interactive points with visual and written information that explain the processes and provide technical context, becoming a strategic tool for communication and brand positioning. The experience lets users take a virtual tour of the plant and understand how steel is transformed from its initial design to the finished part. Through visual resources, explanatory content and multimedia, visitors gain a clear, educational view of the industrial process, aligned with Ebroacero's values of transparency, innovation and excellence.

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Ebroacero

An interactive infographic that virtually replicates Ebroacero's steel foundry, turning industrial complexity into an accessible digital experience.

Making a steel foundry understandable.

An interactive infographic embedded in the website.

Beyond this case.

Industry 5.0