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MWC Telefónica
Success story · Telefónica

MWC Telefónica

208.422
Interactions in the virtual world
Case summary

A virtual twin of Telefónica's stand at the Mobile World Congress, accessible from anywhere in the world and with an average visit of 12 minutes.

Telefónica is one of Spain's leading companies and a global benchmark in telecommunications. Every year, its stand at the Mobile World Congress in Barcelona is one of the most visited at the world's most important technology event in the sector. Aware of the growing weight of digital presence, the company decided to go a step further and also develop the virtual version of its stand: a digital twin that lets users anywhere in the world explore the company's most innovative solutions regardless of time or place. An accessible, global, immersive experience that extends Telefónica's innovation beyond the event itself.

Client
Telefónica
Sector
Industry 5.0
208.422
Interactions in the virtual world
34.737
Unique users
12
Minutes of average visit duration
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01 The challenge

Extending the MWC stand beyond the event.

Every year Telefónica faces one of the great moments in the global technology calendar: its participation in the Mobile World Congress in Barcelona. Its physical stand is one of the most visited at the event and a flagship showcase for presenting its bets on 5G connectivity, the Internet of Things and digital transformation solutions. But the reach of an in-person stand is limited by the venue's capacity, the days of the event and visitors' ability to travel. The challenge was to extend the experience beyond MWC, taking the stand to a global audience, accessible at any time and from any device.

Extending the MWC stand beyond the event.
02 The solution

A globally accessible virtual twin of the stand.

The solution is the virtual twin of Telefónica's stand at the Mobile World Congress, a digital recreation of the in-person experience that integrates with the physical event and extends it to the online channel. Any user, from anywhere in the world, can explore the virtual stand, discover the 5G connectivity and IoT solutions, interact with the content and dig into the company's strategic bets at their own pace. The experience, accessible from the web, multiplies the reach of the physical stand, extends the conversation with visitors beyond the days of the event and creates a new form of immersive participation.

A globally accessible virtual twin of the stand.
Next step
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