Success story · Disney · Telefónica · El Bulli Foundation

Tu Cuento en la Cocina

92.498

families reached

Case summary

An Augmented Reality mobile app that turns Ferran Adrià and Disney's children's recipe book into a gamified experience for families.

Tu Cuento en la Cocina is a mobile AR app developed for Disney, Ferran Adrià and Telefónica. The application complements the children's recipe book based on Disney, Pixar, Star Wars and Marvel stories, and turns it into a gamified experience that unites cooking, gastronomy and family storytelling. Each recipe becomes a personalised comic that families can experience through the phone's camera, encouraging healthy habits and shared moments at home. Distributed in Spain and Latin America, it has been downloaded by thousands of Spanish-speaking families.

Client

Disney · Telefónica · El Bulli Foundation

Sector

Retail & Leisure

Service

Ad-hoc customer experience

92.498

families reached

63.723

recipes cooked

17.856

downloads

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01 The challenge

Bringing Disney's magic and Ferran Adrià's creativity to every home.

When Ferran Adrià, Telefónica and El Bulli Foundation teamed up with Disney to create a children's recipe book based on Pixar, Star Wars and Marvel stories, they needed a digital complement worthy of the project. The challenge was twofold. On one hand, to translate a physical book of great culinary quality into the Augmented Reality universe with the sophistication the client demanded and the tenderness the family audience called for. On the other, to turn each recipe into a gamified adventure in which parents and children cook together, encouraging healthy habits through Disney's visual storytelling.

02 The solution

A virtual kitchen where every recipe becomes your own Disney story.

The solution is a native mobile app that works as a gamified virtual kitchen and as an Augmented Reality layer over the physical book. Every page of the recipe book becomes a little adventure: mini-games linked to the steps of each recipe, challenges for parents and children, cooking tips from Ferran Adrià and the chance to generate a personalised comic with Disney characters in which the family becomes the protagonist. The product unites gastronomy, gamification and visual storytelling in a single experience, complementing the printed book and multiplying family interaction time around the recipe book.

Next step

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Key learnings

What this case teaches the sector.

Phygital applied to the publishing product

The printed book doesn't compete with the app: they complement each other. Tu Cuento en la Cocina is a case of phygital in its most domestic form, where reading the physical book triggers a digital experience that multiplies the family's interaction time around the same cultural object.

Technology as a meeting point between brands

Working with top global licences such as Disney, Pixar, Star Wars and Marvel demands a non-negotiable level of graphic, narrative and technical quality. The project shows that a good Augmented Reality layer can coexist with global intellectual properties and respect their identity, without losing its own personality.

UX with a clear purpose

The app isn't just a game for children; it's designed so the family cooks together and to encourage healthy eating habits. In this case, the app turns family cooking into a routine parents and children enjoy, showing that technology can be part of family wellbeing.

When the proposal's MVP becomes the base of the final product

The gamified virtual kitchen Imascono brought to the pitch didn't stay a demonstration piece: Disney, Telefónica and Ferran Adrià decided to use it as the base on which to build the whole app for the book. That compresses timelines, ensures consistency between what was promised and what was delivered, and lets the creative direction be defined from the very first minute.

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