Technology and cosmetics, the most relevant trends

Today, cosmetics is no longer just about formulas and textures: it's a smart, personalized and innovation-packed experience that connects science, data and creativity to take care of you like never before.

How virtual assistants are boosting customer service

Thanks to AI, these assistants not only answer frequently asked questions, but also learn from past interactions by adapting to users' changing needs. They can even become true intelligent agents at the service of brands and customers.

The revolution and impact of AI in retailing

Retail is undergoing an unprecedented digital transformation thanks to Artificial Intelligence. Today, brands are no longer just selling products, but creating personalized experiences that connect emotionally with their customers.