Customer experience: how to improve it through extended reality

Customer Experience - Ibercaja Xplora Project developed by Imascono

Customer Experience has become a decisive factor for the success of any business in the digital era. Today's consumers are not only looking for quality products or services, but also for emotional connections and memorable experiences that reinforce their relationship with brands.

Immersive experiences through the Apple Vision Pro

Apple Vision Pro device reproducing a spatial computing experience

Digital entertainment and leisure have moved from storytelling to storyliving. From being mere spectators to being part of the action. In recent months we have seen how the Apple Vision Pro is impacting the business world. But what about entertainment?

5 Artificial Intelligence use cases you should know about

Artificial Intelligence is one of the great technologies that are transforming all types of companies and sectors. Its great capacity for adaptation, its low learning curve for users and its integration with other technological advances such as Metaverse, Augmented Reality or Spatial Computing, make AI an important point in the future of companies.

Benefits and characteristics of the metaverse in education

Metaverse and education

Technological innovation is part of 21st century education. Among the different technologies that have been emerging in recent years, the Metaverse and virtual spaces offer a wide range of benefits and features that can enrich the educational process, making it more accessible, interactive and personalized.

What is augmented reality? Main keys

What is augmented reality

In a world where connection and instant information are key, Augmented Reality offers a bridge between physical space and digital data, providing both businesses and users with a more intuitive and effective way to interact with technology.

Immersive learning as an educational alternative

Immersive learning as an educational alternative

Digital transformation has reached all sectors, including the education sector. Technology and computing have not only become key subjects for students, they are also an important part of the teaching methodology itself.

What is Industry 4.0. and what are its main characteristics?

What is Industry 4.0

From the steam engine to the invention of electricity or the advent of mass production and later electronics... Throughout history, the industrial sector has experienced different technological transformations that have even marked the great advances of mankind.