How experiential marketing revolutionizes interaction with the public
In a world saturated with information and impacts, experiential marketing has become the key for brands to not only be seen, but felt.
Technology in shopping malls: Innovation that transforms the customer experience
Attracting visitors is not enough. The key is to surprise them and make them loyal with unforgettable experiences. Turning the physical space of the mall into a place of encounter with brands, beyond simply shopping.
Extended reality applications in the luxury sector
The luxury sector has always been synonymous with exclusivity, innovation and memorable experiences. In recent years, technology has played a key role in the evolution of this industry, helping brands to raise their standards and connect with an increasingly demanding public.
NFT and fashion: the future of the industry
Fashion is a constantly evolving industry. In this context NFTs are emerging as a key technology that transforms the way brands create, market and experiment with their garments and collections.
5 Retail news and trends you need to know about
The shopping experience is evolving, and so are consumers. That's why knowing the latest developments and trends within the retail sector is key for brands.
How extended reality is transforming DOOH advertising
The future of DOOH advertising is marked by the integration of advanced technologies such as Extended Reality (XR), Artificial Intelligence (AI) and the Internet of Things (IoT), which will transform public spaces into smarter, more interactive and personalized environments.
Hotels of the future: hotel technology trends
The hotel industry is evolving rapidly with the adoption of technologies such as check-in automation, personalized virtual assistants and immersive experiences through augmented reality. The hotels of the future are betting on personalization and efficiency to stay competitive.
Customer experience: how to improve it through extended reality
Customer Experience has become a decisive factor for the success of any business in the digital era. Today's consumers are not only looking for quality products or services, but also for emotional connections and memorable experiences that reinforce their relationship with brands.
Immersive experiences through the Apple Vision Pro
Digital entertainment and leisure have moved from storytelling to storyliving. From being mere spectators to being part of the action. In recent months we have seen how the Apple Vision Pro is impacting the business world. But what about entertainment?
