NFT and fashion: the future of the industry
Fashion is a constantly evolving industry. In this context NFTs are emerging as a key technology that transforms the way brands create, market and experiment with their garments and collections.
5 Retail news and trends you need to know about
The shopping experience is evolving, and so are consumers. That's why knowing the latest developments and trends within the retail sector is key for brands.
How extended reality is transforming DOOH advertising
The future of DOOH advertising is marked by the integration of advanced technologies such as Extended Reality (XR), Artificial Intelligence (AI) and the Internet of Things (IoT), which will transform public spaces into smarter, more interactive and personalized environments.
Hotels of the future: hotel technology trends
The hotel industry is evolving rapidly with the adoption of technologies such as check-in automation, personalized virtual assistants and immersive experiences through augmented reality. The hotels of the future are betting on personalization and efficiency to stay competitive.
Customer experience: how to improve it through extended reality
Customer Experience has become a decisive factor for the success of any business in the digital era. Today's consumers are not only looking for quality products or services, but also for emotional connections and memorable experiences that reinforce their relationship with brands.
Immersive experiences through the Apple Vision Pro
Digital entertainment and leisure have moved from storytelling to storyliving. From being mere spectators to being part of the action. In recent months we have seen how the Apple Vision Pro is impacting the business world. But what about entertainment?
Marketing in the metaverse: main strategies
Technology is transforming all company strategies, especially marketing strategies. In this context, the Metaverse and new virtual worlds have become a new frontier for brands looking to innovate and connect with digital native audiences.
Virtual influencers as a trend in social networks
Social Networks have become the main communication channel for many companies. A way to reach the end user, to have direct conversations with them and to connect emotionally with the product and the brand. In this equation, influencer marketing plays a key role.
5 Artificial Intelligence use cases you should know about
Artificial Intelligence is one of the great technologies that are transforming all types of companies and sectors. Its great capacity for adaptation, its low learning curve for users and its integration with other technological advances such as Metaverse, Augmented Reality or Spatial Computing, make AI an important point in the future of companies.
