Artificial Intelligence in tourism: features and examples

In the current era, if there is one technology that is transforming the business world it is the Artificial Intelligence (AI) . Where the tourism sector is no exception. AI tools have demonstrated their ability to drive efficiency, make predictions, analyze large amount of data automate processes and revolutionize customer service through hyper-personalization. Key points for tourism that represent the digital transformation of its travel experiences. In this post, we will analyze in detail all the applications and use cases of the Artificial Intelligence in tourism The project is based on the use of the new technology, its characteristics and examples of current projects.

Virtual Avatar with Generative Artificial Intelligence created by Imascono

Artificial Intelligence applied to tourism

If we look at the definition of Artificial Intelligence This technology is defined as the ability of machines to perform tasks that normally require human intelligence. Tasks such as learning, decision making and pattern recognition. These are a combination of algorithms and machine learning models that seek to act and/or think like human beings. Acquiring the cognitive capabilities of a person. Its applications in the business world have great potential to streamline and deepen data analysis and content personalization. In relation to the Generative Artificial Intelligence (Gen AI) This technology has also proven to be an ally in the area of creativity, with the generation of images and texts with a high level of detail. In the tourism sector, AI enables companies in the tourism industry to generate customized content in real time The new technology allows to automate and optimize processes and even incorporate virtual assistants / AI avatars that respond to all the needs of tourists. Becoming personalized guides that humanize the interaction with tourists and are trained with an extensive database of the tourist destination. About avatars endowed with Artificial Intelligence which can take the form of a robot such as iUrban's virtual travel agent, Cicerone, or one of the most illustrious characters of universal literature such as Miguel Cervantes for the touristic visit to the Alcázar de San Juan . Cervantes IA is able to offer visitors all kinds of answers about its history, its novel and about the visit to one of the most emblematic places in Castilla La Mancha. You may be interested in → Tourism and technology: characteristics and advantages .

Characteristics and benefits of Artificial Intelligence applied in tourism

Artificial Intelligence has demonstrated its ability to boosting efficiency to improve the customer experience and to open new business opportunities in the tourism industry. From the hyper-personalization of services and offers of smart destinations We also offer multilingual customer service in real time or the generation of virtual guides that attend to all kinds of doubts and needs. All this with the objective of improve the travel experience and customer satisfaction. The following are the main characteristics and benefits of incorporating Artificial Intelligence in the activities of tourism companies:

Improved user experience

One of the advantages offered by the incorporation of this technology is the improvement of the user experience. Facilitating the interaction between the company and the traveler at three key points: comfort , customization and immediate availability of information. Thanks to Artificial Intelligence, travel companies and travel agencies are able to offer their customers a more efficient and effective service. total autonomy to customize your trip based on your interests and preferences. For example, offering suggestions of restaurants, tourist points of interest and even managing the AI itself the booking of activities, accommodation and trips. Improving the customer experience by providing information and useful tips before, during and after the trip.

Management of the tourist offer

Beyond personalized traveler service, AI is helping tourism companies to manage and optimize travel and accommodation offers more efficiently. By analyzing real-time data from different internal and external sources, Artificial Intelligence is capable of forecast demand , adjust prices and maximizing occupancy and tourism services. Playing a key role in optimizing resources and maximizing profits. Helping tourism companies make more informed decisions by bringing together Artificial Intelligence and Big Data.

Detection of user patterns

Artificial Intelligence in tourism allows customize the tourist offer adapting it to the interests and preferences of each traveler. Identifying patterns and trends in travelers' behavior. All thanks to AI algorithms that analyze demographic data, travel booking history, preferences and other information of interest to provide personalized recommendations. Creating unique experiences e individualized for each customer. In addition, thanks to this technology, tourism companies receive real-time feedback about the needs, questions, opinions and doubts of the users. By being able to make a record by type of user of all interactions with Artificial Intelligence.

Atención personalizada

One of the main benefits of the incorporation of Artificial Intelligence in the tourism industry is the leap in quality and personalization in customer service . Thanks to AI tools, travelers make their queries more enjoyable and accessible, including through virtual travel agents trained with Generative Artificial Intelligence with whom they establish an natural conversation . Both in the tourist spot itself through physical totems and through its own mobile and website, as in the case of Cicerone, iUrban's robot that manages a virtual travel agency in 95 languages.

Applications of Artificial Intelligence in the tourism sector

As main applications of Artificial Intelligence in the tourism sector we highlight:

1. Automatic translators

The communication and interaction of travelers with the tourism destination is fundamental in this industry, especially when we talk about the international level . The automatic translations facilitate communication between people and languages. Artificial Intelligence enhances this communication by performing higher quality translations by processing natural language, and offering voice and intonation as a key point. AI even becomes the intermediary in the conversation. A translation that can also be offered on websites, applications and in the tourist offices themselves, as it is provided with AI avatars who can serve visitors in different languages.

2. Fijación de precios

Undoubtedly, one of the most demanded strategies by tourism companies when it comes to managing the sales of products/services and resource optimization is pricing. An action that thanks to the latest advances in AI tools has been democratized to different types and sizes of companies. Making it possible for tourism companies to adapt in real time to the needs and demands of the market in a more efficient and controlled manner.

3. Chatbots

Generative AI-powered ChatBots offer a more efficient and effective way to near and in real time of interacting with travelers in the tourism sector. These chats answer frequently asked questions, provide information on reservations and offer personalized recommendations. They are able to understand natural language and adapt their tone to that of the interlocutor. Improving traveler satisfaction.

4. Virtual assistants

Going one step further than Chatbots, we find the avatars / AI assistants . Virtual beings in which the Artificial Intelligence becomes humanized to offer a more natural experience when it comes to conversing, resolving doubts and providing information to users. Beyond chat and text, virtual avatars offer a bidirectional interaction where the Generative Artificial Intelligence talks, reads and listens to you thanks to its personalized training in terms of content, tone and language. Virtual assistants who, in hotels and vacation destinations become true digital butlers, always accessible to guests, both on the hotel app and at the front desk. If you are interested, learn more about the Generative Avatars with Artificial Intelligence .

Virtual Showroom developed for Exclusive Travellers Club by Imascono

Examples of Artificial Intelligence in tourism

From an AI that manages an entire travel agency such as Cicerone or avatars that take the form of characters as characteristic as Goya or Cervantes to show the benefits of their places of origin at fairs such as FITUR. Artificial Intelligence is already present in the tourism sector Now is the time to take the leap in its integration into travel experiences. The future of the tourism sector is the development of experiences that connect with users, that are surprising, unique and that satisfy the needs of tourists. At Imascono we have been working for more than twelve years with national and international tourism companies, enhancing their business models thanks to the latest technologies. For this purpose, we have a team of 30 engineers and developers specialized in Artificial Intelligence , Metaverse and Extended Reality that can help you make the leap to these great technological advances with such innovative proposals as V-E-G-A . Do you need a Artificial Intelligence ? ¡ Contact with us !

Los principales desafíos de la inteligencia artificial para empresas

Artificial Intelligence has become one of the most disruptive technologies of the 21st century so far, and we still do not know its full potential. More and more companies are incorporating different AI tools into their business models and value propositions to improve their processes, carry out more thorough controls and make better-informed, more accurate decisions. At the same time, according to a recent ManpowerGroup report*, 93% of Spanish companies have difficulty adopting AI in their processes. The figure confirms something many companies already experience day to day: moving from the idea to real implementation runs into artificial intelligence problems that are worth anticipating. In this article we review the most relevant AI challenges for companies and how to tackle them with a clear strategy, through practical cases we have carried out at Imascono.

The AI challenges that urgently need to be solved

Before integrating any AI tool into the company, you need to understand where the real risk lies in order to gauge the extent of its impact. Generally speaking, there are three areas that come up again and again.

Problemas éticos de la IA

One of the most critical ethical challenges of AI is algorithmic bias. Models learn from historical data and, if that data carries discrimination, they perpetuate it in processes such as hiring, credit scoring or healthcare. Data privacy is another sensitive point. LLMs need large volumes of information to train on, and in Spain and the EU that has clear limits set by the GDPR. An AI that processes data locally is not the same as one that sends it to external APIs: the difference determines your company's level of exposure. Added to this is transparency, or rather the lack of it, one of the biggest challenges of AI. The “black box” problem makes it hard to understand how an AI model reaches a specific conclusion, which complicates accountability to customers, employees and regulators.

Technical and adoption challenges of AI

Many AI problems are practical in nature. The first, almost always, is data quality. Many companies work with fragmented, unstructured or outdated information. The second technical challenge is integration. Incorporating AI into an existing technology infrastructure (with legacy systems, different vendors and well-established workflows) requires being clear about the right tool, and that calls for AI consulting to help with planning and implementation. Finally, the shortage of specialized profiles capable of implementing and maintaining these projects remains one of the artificial intelligence problems that holds organizations back the most. This point can be reversed with a trusted technology partner.

Desafíos legales y normativa

Otro desafío de la IA que puede traer muchos problemas a las organizaciones es la aplicación de la ley. El Reglamento Europeo de IA ya está en aplicación progresiva, y las empresas deben identificar qué categorías de riesgo afectan a sus sistemas concretos. Esta clasificación determina las obligaciones que tendrá que cumplir cada herramienta. Entre nuestros servicios de inteligencia artificial están completamente regulados y nuestro equipo puede explicarte cómo integrar la IA en tu empresa de forma segura y acorde a la legalidad.

How to implement AI in companies safely and efficiently

Knowing the challenges of artificial intelligence is the first step. The second is to build an implementation process that takes them into account from the start, rather than correcting course along the way. Before investing in any tool, it is worth carrying out an honest diagnosis of the real state of the organization's data. Through technology consulting, you can identify which information is ready to feed a model and which processes need to be put in order before making the leap. With that diagnosis on the table, implementation is approached in four phases:

Identify needs and objectives: define what you want to achieve with AI and what specific problem it should solve, without losing sight of budget, deadlines and available resources.

Select the most suitable solution: choose the AI tool that best fits the company's size, sector and digital maturity.

Prepare the data strategy: organize storage and analytics systems, and train the model with clean, representative data.

Integrate, test and measure: incorporate the solution into the value chain, monitor results and apply improvements continuously.

Following this order reduces a good portion of the risks we saw earlier. When implementation is done right, the benefits of artificial intelligence translate into real results and lower costs for the company. If you want to know how to apply AI in business, click here: Artificial Intelligence Services for companies

Examples of how Imascono has overcome AI challenges in real projects.

Here are some examples of how we at Imascono have tackled artificial intelligence problems. With Iria Iveco, the challenge was one of data quality and integration: centralizing information scattered across more than 100 documents from ten different departments. The result is an AI avatar that gives 4,570 professionals across the group secure access to that training, with 90% of interactions coming from the dealer network. With Fabiola Saphir, the challenge was adoption by the end customer: getting a user to trust an AI-generated purchase recommendation. Caravan Fragancias' virtual personal shopper solves this by offering personalized recommendations from more than 125 products, reinforcing trust in the process and in the brand. The Shin project, developed for VML Health and Santer, faced a challenge of transparency and rigor: an AI cannot be a “black box” in a medical-scientific environment. Trained on bibliography specific to the event, Shin became a moderator and a reliable source of information for speakers and attendees. AI challenges are solved by designing each project around the specific risk that needs to be covered. That is the approach we apply at Imascono. Contact us if you need more information.

Artificial Intelligence Avatar: definition and main uses

Artificial Intelligence has arrived in our daily lives in many ways. In the content generation, in the analysis of thousands of data in real time, in the analysis of thousands of data in real time and also in the way we interact in the new virtual world. Thanks to their ability to mimic human intelligence, AI tools are revolutionizing the area of virtual avatars. Giving rise to the new era of Artificial Intelligence avatars . The avatar equipped with Artificial Intelligence is the next big leap from the chatbots and virtual assistants we are more accustomed to. Virtual avatars are the digital representations of our identity are our vehicle to interact with the rest of the users and also our way to go through the new virtual worlds. However, thanks to Generative Artificial Intelligence, these virtual representations are much more realists and humanized . With AI avatars that can be customized not only visually, but also in terms of personality and emotions. Two key aspects also for companies, being able to count on new virtual members that revolutionize customer service in the digital universe. In this article we will analyze the role that AI avatars play in the digital transformation of companies. An innovative way of incorporating Artificial Intelligence technology with the user experience, humanized treatment and hyper-personalized interactions in mind.

What is an AI-enabled avatar?

Before we delve into how to create a Artificial Intelligence avatar In order to understand their benefits and impacts, it is necessary to review what they are. . At its most basic, a digital avatar is the graphical representation of a person in the virtual world. However, the capabilities of avatars equipped with AI tools can go much further. If we combine the avatar with the new AI technology, the new "virtual beings" . Avatars that can interact by themselves with the rest of the users. All thanks to their training and personalization in relation to information, language styles, gestures and personality. At the enterprise level, these AI-enabled avatars are the representation of brand values and commercial speech . Thanks to the latest innovations in hyperrealism and AI tools, these avatars can be developed with a personality in line with the company's branding, with prior training in specific personalized content and with a range of gestures and emotions that can be used in a variety of ways. humanize the interaction between users and the brand in the digital world. If you are interested, learn more about our Artificial Intelligence service .

Evolution of intelligent avatars

From avatars to virtual beings. Avatars or virtual characters have evolved from simple graphic representations, illustrations and nicknames, to real digital beings capable of interacting in a very different way. autonomous and personalized in virtual environments. Nowadays communication often occurs without face-to-face interaction. Where the avatar acts as our letter of introduction in the digital world. Over time, the development of these avatars has evolved. Both at the physical level, with a higher hyper-realistic graphic quality, and at the interaction level, with greater fluency when it comes to conversing and expressing emotions autonomously. Humanizing Artificial Intelligence. A breakthrough made possible by the latest AI tools and personalized pre-training.

Main uses of avatars with Artificial Intelligence

The use of AI avatars goes beyond simply being our digital representation. This technology allows us to positively impact a multitude of industries and applications, both at the user and enterprise level. Below, we tell you about the main uses of the avatar with Artificial Intelligence .

Personalized training and education

Undoubtedly, Artificial Intelligence avatars allow us to develop a new form of personalized tutoring. Both at the level of education in schools and universities and at the level of professional training. Thanks to pre-training and customization in their language, these avatars can be incorporated into the training system as learning support of the students. AI-enabled avatars can answer your questions , offer them advice and even ask them questions that help them to internalize the subjects. All, in addition, with the registration of their scores and evaluation, developing a database on the evolution of their learning that helps teachers to receive a personalized analysis of each student.

Customer service and user experience

Con los avatares dotados con Inteligencia Artificial nace una nueva era de la atención al cliente a nivel digital. Dejando atrás a los chatbots, los avatares con IA se convierten en los nuevos miembros virtuales de las empresas , los cuales ofrecen una atención al cliente personalizada y capaz de brindar todo tipo de respuestas gracias a su entrenamiento previo. Una Inteligencia Artificial que contiene toda la información sobre los productos y servicios de la compañía, que puede realizar recomendaciones y que conecta directamente a los clientes con el producto más adecuado en base a sus necesidades. Revolucionando la experiencia de usuario tanto en e-commerce y webs corporativas, como en los puntos de atención al cliente físicos, como en el caso del avatar inteligente de Cervantes IA. Un avatar virtual del escritor más importante de la literatura española que ofrece a los usuarios toda clase de respuestas y recomendaciones para conocer su historia, su novela y los lugares emblemáticos de Castilla La Mancha. Virtual Avatar with Generative Artificial Intelligence developed by Imascono

Asistentes virtuales

These AI avatars also represent a revolution for business productivity. They can be trained for in-house assistance, being a communication support and management for companies of all sizes. Through these virtual assistants equipped with Artificial Intelligence, employees can quickly access information, make queries and resolve their doubts on specific topics. All thanks to the previous training of the avatar with large databases. Being a guidance on Big Data analysis of companies complying with all cybersecurity requirements.

Execution of tasks

Going one step further than the previous applications, AI avatars can also be programmed to perform tasks . From finalizing an order for customers to booking internal meetings within companies. The future of user experience The most fluid, fast and effective interaction between people and technology, where an avatar equipped with Artificial Intelligence acts as a bridge between the two sides. You may be interested in → What is a virtual avatar and what are its characteristics?

Current challenges of avatars with Artificial Intelligence

Artificial Intelligence has enormous potential to improve the quality of people's lives, but it also has major challenges to face, including the social acceptance, ethics and privacy. The development of AI tools is in full growth and it is necessary for companies to keep in mind the ethical and social aspects for further innovation We are aware of the limits to which, as a society, we are willing to go. We are at the beginning of the new technological world that Artificial Intelligence offers us and we must be aware of who are the real of all these innovations: the people who are the protagonists of these innovations. . Therefore, it is vital to respect privacy and ethical aspects.

Our Artificial Intelligence avatar project: V-E-G-A

Avatars equipped with Artificial Intelligence are already a reality among companies. V-E-G-A ( Virtual Enterprise Generative Avatar ) is the new generation of hyper-realistic virtual avatars with generative AI. Virtual avatars that allow to enrich the quality of the interactions thanks to the humanization of Artificial Intelligence . At Imascono we humanize technology projecting and developing the new era of digital tools and products. We have a team of professionals specialized in Artificial Intelligence that can help you incorporate AI breakthroughs in your company. With virtual avatars like V-E-G-A, user interaction and customer service are transformed, offering a fully personalized experience. Do you need a avatar with Artificial Intelligence ? ¡ Contact us at !

Metaverse and tourism: revolution in the sector

Metaverse, Extended Reality, Web 3, Spatial Computing ... The virtual universe of interconnected worlds is already a reality, also for the tourism sector. The possibility of creating new experiences that are different, accessible and personalized makes the tourism and catering, one of the most developed sectors in the Metaverse. From virtual receptions that make it easy to book stays and take virtual tours to discover unimaginable places, to enjoying interactive museums and learning about the best routes in real time through Augmented Reality maps . These are just some of the proposals that have already been developed in the new virtual world, but there are many more. It's time to get an in-depth look at how the leap from tourism to the Metaverse .

The revolution of tourism in the Metaverse

Both the Extended Reality such as the Metaverse and other immersive technologies have great potential to boost the hotel/travel industry in the virtual world. These technologies are capable of extending the travelers' experience beyond their stay and trip revolutionizing the before, during and after. Before going into more detail on what the introduction of the new technologies will mean for the sector, it is necessary to tourist experiences in the metaverse, it is important to review what this technological trend consists of. The Metaverse is defined as a large virtual universe composed of multiple interconnected digital worlds. It is the next Internet leap where humans interact socially and economically through the use of avatars , NFTs and cryptocurrencies in digital experiences that go beyond the static websites we all know. The central idea of this new ecosystem known as Metaverse is to humanize the virtual world and our digital presence. You can learn more about this topic here: What is the Metaverse: everything you need to know. This more humanized interaction allows the tourism sector to connect with users/customers in ways previously unthinkable in the digital world. By developing experiences that help tourism agents to transform the customer experience at all stages of the journey.

From the promotion and marketing of tourism experiences, with digital twins of tourist destinations where users can explore the spaces, learn about the activities in depth and get inspired by/imagine the tourism experience beyond promotional photos and videos.

The management of bookings and personalization of tourism services, through the hotel's own virtual version in the Metaverse, where users can personalize their stay and trip in an intuitive, accessible way. For example, through their own 3D hotel room, where they can choose the type of pillow, the layout and other complementary services.

Building a community of travelers and fostering loyalty, through interactive, multi-user virtual spaces where events can be held with people from all over the world. Spaces in the Metaverse where travelers can share travel experiences, earn benefits for being part of the virtual club and discover the latest offerings from the hotel chain or tourist destination, as in the success story Exclusiverse.

Metaverse with NFTs of the city of Zaragoza developed for Zaragoza City Hall by Imascono

Inmersión total

If there is one characteristic that sums up this added value offered by the Metaverse is the total immersion of the users. The Metaverse applied to tourism offers a unique and immersive experience for travelers. Allows explore destinations virtually interact with 3D environments and access exclusive content. All in first person and with a 360° vision that allows users to visit the space at their own pace and with great freedom of movement. Providing the opportunity to travel without limits, to live immersive and exciting experiences without leaving home.

Virtual destinations

Thanks to the Metaverse and other immersive technologies, a new trend in travel has been created: the virtual tourism . Virtual destinations offer a new innovative way to explore places without the need to physically travel to them. Thus, you can visit cities, paradisiacal beaches and even travel to places in the past or imaginary. All through Virtual Reality or virtual spaces in the Metaverse. These virtual destinations are designed in great detail and allow you to interact with the environment, personalize the experience and participate in gamified virtual activities. If you are interested in this topic, find out more about the Virtual tourism as a new trend .

Benefits of tourism in the Metaverse

The tourism sector is a sector of experiences, and the commitment for the coming years is to offer new experiences for travelers that go beyond the simple trip. . Thus, as we have seen, the Metaverse offers all sorts of benefits to Tourism for the digital transformation sector. These are some of the main benefits of tourism in the Metaverse :

Personalization of the tourist experience

The Metaverse applied to tourism revolutionizes the personalization of the experience by providing immersive virtual environments that adapt to travelers' individual tastes, preferences and needs. For example, adapting content depending on the segmentation of the traveler profile. Through these virtual twins travelers can explore the destination prior to arrival, plan customized itineraries and experience gamified 3D simulations. In addition, thanks to the incorporation of the Artificial Intelligence in the Metaverse can be analyze behavioral data and interaction preferences. All so that the integration of these technologies offers travelers a unique experience tailored to their tastes.

Increased accessibility.

One of the main benefits of Metaverse experiences in the tourism industry is the greater accessibility . Thus, new smart destinations are developed to which you can travel virtually. As a way to reduce costs for the traveler who simply wants to live unique experiences without the need to travel physically. Travel to the past, enjoy extreme sports, live an adventure in inhospitable areas around the world... This greater accessibility offered by the Metaverse and other immersive technologies also allows you to go beyond physical limitations The new system allows people with reduced mobility to explore different destinations and experience many more adventures.

Promote the link with the tourist destination

The combination of tourism with these technologies not only enriches the experience of the destination, it also strengthens the connection between the travelers and the tourist destination . The Metaverse facilitates the creation of online communities The objective is to generate a feeling of belonging, active participation and linkage with the brand, hotel, travel agency or tourist destination. This also facilitates cross-selling and the search for complementary activities to remain connected and committed to these places.

Virtual Reality Experience for Loarre Castle

Practical applications of tourism in the Metaverse

Below we present different practical applications of the Metaverse in the tourism industry through national and international examples that have already been implemented in all types of tourism companies.

Turismo cultural. Si hay un proyecto que muestra el gran potencial de estas tecnologías en el turismo más cultural es el Metaverso de la ciudad de Zaragoza, recreando en 3D la experiencia de la tradicional Flower Offering durante las Fiestas del Pilar. Una acción turística que ha alcanzado a 51.000.000 millones de personas en impactos con más de 350.000 usuarios únicos. Presentando la cultura, tradición y folclore de la ciudad a través del nuevo mundo virtual.

A new way to inspire travelers. Another relevant application of the Metaverse in tourism is its ability to inspire travelers beyond videos, websites and photos. Digital twins make it possible to visit the tourist destination in advance and get to know its points of interest beforehand. Among the most important tourism digital twins is the complete virtualization of the Rafa Nadal Academy in Manacor, where you can tour all the facilities, learn about its history in depth and enjoy exclusive content.

Fostering an online community. The Metaverse makes it possible to strengthen the online community and encourage cross-selling by creating a space where, once travelers return home, interaction with the brand continues in the virtual world. As in the case of Exclusiverse, where the loyalty of its 80,000+ members is fostered through exclusive content, discounts and the unlocking of new interactive experiences.

Accessible tourism. Tourism experiences in the Metaverse also give a new boost to more accessible tourism. Offering immersive virtual spaces that make it possible to discover places that are hard to reach or that lack the adaptations needed for people with reduced mobility or disabilities to visit them in person. Such as the case of Loarre Castle, which, through the social initiative promoted by Itainnova, offers LOARRE XR, a space in the Metaverse to virtually explore the fortress's more than ten centuries of history and beauty.

Metaverso's projects in the tourism sector of Imascono

At Imascono we know that the future of the tourism industry lies in the development of interactive and immersive experiences. that involve travelers and generate a real connection. Thus, the Metaverse is positioned as one of the main technological trends for the tourism sector. Thanks to its ability to revolutionize the before, during and after the trip. From the Exclusive Traveler Club to the Rafa Nadal Academy, the Goya Museum, the Loarre Castle or the Barceló hotel chain, there are many tourist companies, museums and public administrations that trust in Imascono for to make the leap to the new virtual context. With more than 12 years of experience in the development of amazing projects focused on the Metaverse, Extended Reality and Artificial Intelligence, our team of engineers and designers will be happy to help you to to boost your tourism business in the new virtual context . Contact with us and take your tourism experiences to the next level.

Smart destinations, what are they and what are their characteristics?

In recent years, the profile of the tourist has changed radically due to the influence of new technologies and digital transformation. Now, tourists are more likely to be hyperconnected They are more demanding, they are more aware of sustainability and the impact on the environment. Above all, they are now looking for tourist destinations that allow them not only to live unique experiences, but also to share them. With fast Internet access and where tourist information is always accessible from the palm of their hand. This is why tourism companies and areas have launched new and innovative initiatives with respect to information, promotion and development of travel experiences in the tourism sector. Destinations must adapt to this new reality, which is why the great trend of the current tourism industry is born: the destinations

Definition of smart destination

Tourism has been evolving into a complete travel experience, including aspects that range from beyond the tourist offer The accommodation and specific areas to be visited. Nowadays, tourist destinations offer a wide range of services, including new ecosystem in which technology plays a key role. For data collection, interaction with users, connection with the full range of tourism services and ease of access to all kinds of information. This is what smart destinations are all about, tourist areas that can be defined as innovative, accessible and consolidated spaces in a given area. state-of-the-art technological infrastructure that guarantees the sustainable development of the territory. These intelligent tourist destinations facilitate the interaction of the visitor with the environment, where thanks to technological tools such as Artificial Intelligence and WebApp interactive, tourists live a fully personalized travel experience. You may be interested in → Tourism and technology: characteristics and advantages . The transformation of destinations to smart destinations involves a attractiveness enhancement of the environment for visitors. Where tourism management, pre-trip planning, its positioning as a quality destination in the minds of travelers and the tourist's own experience are benefited. A smart destination attracts and builds loyalty. How to become a smart destination In addition to applying to join the Intelligent Tourist Destination Network in order to obtain the DTI" seal In order to achieve this goal, smart destinations must opt for a strategic transformation model based on 5 main axes:

Governance. A smart tourist destination is one that commits to public-private cooperation, with shared governance that improves aspects related to mobility, connectivity, networks and urban planning in the tourist area.

Innovación. La pieza clave de la Digital transformation e inteligente de los destinos turísticos. Ya no solo por la implementación de la tecnología, sino también por la innovación en los servicios, en los productos y en los procesos.

Technology. Without a doubt, technology plays a major role in today's tourism industry. Spaces in the Metaverse, phygital experiences, Augmented Reality routes, virtual tourism, Artificial Intelligence-powered tour guides, traveler behavior analysis through Big Data… the possibilities are endless.

Sustainability. In the broadest sense, smart tourist destinations pursue environmental sustainability and respect for nature. But they also take into account sociocultural sustainability and the economic development of the area and its residents.

Accessibility. For a destination to be considered a smart tourist destination, it must be accessible. The focus is on ensuring that people, regardless of disability, age, illness or any other reason, can enjoy the tourist experience of visiting the destination.

Main characteristics of smart destinations

Tourist destinations with their own identity, with elements that differentiate them from other places, that guarantee safety, immersion in the travel experience and both social and environmental sustainability, will be smart tourist destinations with a great advantage over the competition.Below, we review the main characteristics of these destinations:

Universal accessibility

Universal accessibility, both to digital as well as physical level is one of the main characteristics of smart destinations. Destinations that take the traveler/visitor into account: their your needs, your expectations, your preferences and your feedback. . They are destinations that seek continuous improvement, offering the best possible travel experience. As in the case of LOARRE XR an initiative of Itainnova that seeks to offer a new technological and accessible experience to visit the Loarre Castle.

Innovation and advanced technology

Undoubtedly, if there is one thing that characterizes smart destinations, it is their commitment to innovation and technology. In today's tourism industry, travelers are looking for a travel experience based on digitization, in personalization and making the journey unforgettable. To do this, destinations must have a strong technological infrastructure and interactive experiences that attract and positively impact users. From offering personalized guides that are always available to respond to any need, to digitized museums to take the visit to the next level. As in the Rafa Nadal Museum in Manacor, where visitors are the protagonists of the visit through the phygital experiences of the exhibition. If you are interested, you can learn more about this topic at Augmented Reality in Museums .

Improved quality of life

Smart tourism destinations not only have a impact on tourist visits The city's inhabitants' day-to-day life is also a part of it. A commitment to the DTI positively affects the city's transportation, access to cultural and artistic information in the area, a digitalization of its restaurants and entertainment areas. And, of course, high-speed web access and connection throughout the city. Different actions that improve the quality of the tourist trip and also the quality of life of the local people . An example of this improvement in the quality of life can be found in the project Commercial Walks of the Zaragoza City Council. Where, through new Augmented Reality experiences and other immersive technologies The aim is to attract both neighbors and visitors to the commercial areas of the different neighborhoods of the city.

Benefits of DTI

The concept of a smart destination is closely linked to the concept of Smart Cities Both are characterized by a complete digital transformation of the environment and/or city. A Smart City, as an intelligent tourist destination, seeks an efficient balance and integration between people , institutions , technology and sustainability . Seeking to obtain data and feedback in real time that allows the city to adapt to the real and specific needs of its citizens. From traffic to information totems, through security, air quality control and crowd control. In this section we review some of the main benefits of the transformation of destinations into smart destinations (DTI):

Improved competitiveness

Intelligent tourist destinations improve competitiveness of tourist areas in all phases of the trip, from travelers' inspiration and decision making to shared memories and satisfaction. The hyperconnectivity y la personalization of the travel experience make tourists feel more secure and connected to the tourist area. Being able to interact at all times with the information of the destination and its services (hotels, restaurants, museums, guided tours, information points, added services...). In addition, these interactions offer great information to the tourist services about the real needs of tourists, helping in the reception of high quality feedback.

Social and environmental benefits

Smart destinations are not only looking to take advantage of technology, they are also looking to become sustainable tourism destinations, controlling and improving their social and environmental impact. To this end, many of the initiatives and lines of action of smart destinations have as their objectives to respect for the environment and natural resources, sustainability and impact on the local population. Air quality measurement, capacity control in nature destinations, real time monitoring of the fauna and flora of a natural site and the commitment to the promotion of local commerce are some of the proposals already developed in different intelligent tourist destinations in our country.

Full technological integration

The tourism sector is one of the main industries most impacted by new technologies. Full technological integration gives the option of develop interactive experiences that allow visitors to have greater control of their travel experience. Such as personalized guides based on Artificial Intelligence or Augmented Reality tours that allow, for example, to travel back in time and reconstruct monuments. You may be interested in→ Augmented Reality applications in tourism . But also, technological integration allows the tourist destination to have greater sources of information on the needs and behaviors of tourists where, thanks to webapps, it is possible to obtain dashboards and advanced analytics in real time.

Augmented Reality gamification project carried out for the Zaragoza City Council by Imascono.

Surprising smart tourist destinations in Spain

Spain is undoubtedly one of the world's leading tourist destinations and one of the first in the world in integrating smart destination strategies in its different regions. This is not only due to the implementation of the DIT seal The main reason for this is the commitment of tourism companies, hotel lines and public administrations to develop strategies that put the accessibility the sustainability y la technological innovation, among the main objectives. Here are some examples:

LOARRE XR desarrollado por Itainnova para visitar el castillo medieval de difícil acceso desde cualquier lugar gracias al desarrollo de una visita virtual accesible con tecnología de Extended reality.

A smart tourist destination that stands out not only in Spain but also at the European level is the virtual Ofrenda de Flores. A 3D space in the Zaragoza Metaverse that brings the city's culture and tradition into the virtual world. All of it to make its festivities more accessible and to promote the city as an innovative tourist destination.

Also noteworthy in terms of accessibility is the Virtual Reality experience Frozen Emotion developed by Ibercaja Xplora to ski virtually through the Aragonese Pyrenees. Through a fully immersive 3D environment, users can enjoy an adrenaline-filled adventure with nothing more than a VR headset.

The smart destinations are the future of the industry . The commitment to sustainability, accessibility, collaboration and technology opens up a new range of possibilities to transform the tourism sector with new and surprising travel proposals. At Imascono we know that these proposals must surprise and delight users and reduce their environmental impact. This is why immersive experiences play a key role in the evolution of tourism. We have more than 12 years of experience in the development of impactful experiences based on Extended Reality, Metaverse and Artificial Intelligence focused on tourism. Contact with us and find out how we can help you take the step towards become a smart tourist destination.

Business innovation: Spatial Computing applications in Extended Reality

The ability to innovate effectively makes the difference between success and stagnation in the business world. Particularly nowadays, where the technological advances and the market trends are changing at an ever-increasing rate. Companies that adopt a mentality open to change are flexible and willing to evolve their business model, they are more likely to excel - and survive - in disruptive business environments. The business innovation is undoubtedly the main line of action for companies today. Therefore, in today's article we will not only review what it is and what are its main types. We will also analyze the main technological trends that most affect business innovation, highlighting the new era of Spatial Computing.

What is business innovation?

Before delving into its typologies, examples and main trends, it is important to reflect on its own definition. Business innovation refers to the process by which organizations introduce new products and services ideas, products, services or procedures in order to improve their corporate processes. The company's growth is based on a long-term strategic vision of growth that has its impacts in the short term. All through a strategic vision of long-term growth that has its impacts in the short term: increasing productivity, incorporating a new technological tool, improving customer experience... Business innovations can be of external nature such as the launch or improvement of a product or service; or internal The company's operations management is optimized. However, in order to properly carry out innovation within a company, several factors must be taken into account. The culture of the organization itself, its investment in r&d In general, the way in which the company manages all these aspects has an impact on its capacity for innovation.

4 types of business innovation

Business innovation covers a wide range of typologies and objectives. It is the responsibility of each company to analyze all types of innovation and to carry out a strategic improvement plan in each of these areas. Below, we explain the 4 main types of business innovation.

Product and service innovation

Product and service innovation is one of the most common strategies in companies. It consists of introducing a redesigned or improved product/service to the market, which is adapt to the changing needs of the customers and that take into account all stakeholder demands. Changes can be applied to packaging, customer service, components... all to provide the best possible service to our customers. quality and customer experience . That attracts new audiences and differentiates you from competitors. A current example of these innovations can be found in the incorporation of the avatars with AI engine customer service, including in restaurants, such as in the case of Smoky for the Nola Smoke hamburger restaurant.

Structural innovation

A constantly changing business environment requires companies to implement a strategy of innovation of its organizational structures . Creativity, flexibility, competitiveness and agility are key aspects for the management of companies today. Innovations that must arise from the talent, culture and assets of the company, which lay the foundations for implementing the other types of business innovation.

Process innovation

Process innovation is based on rethinking the steps of the process. value chain of a company. An overhaul that can lead to a total restructuring of the production area. This process innovation can be carried out through the implementation of specialized management software, a new form of employee training or even a total management of all areas of the company through a virtual twin of the company. An example of this type of innovation can be found at La Torre Outlet the most digitized shopping center in Spain, which has integrated in the same webapp all parameters, both internal and external, for its correct operation.

Business model innovation

Undoubtedly, this type of innovation is one of the most important to take into account. The business model innovation refers to the analysis, review and adaptation in the way businesses operate and provide services to their customers. All of this in a constant manner and always with a focus on the creativity , differentiation and value creation for customers. Which are constantly evolving.

Apple Vision Pro device playing a mixed reality-based spatial computing experience.

Business Innovation: Spatial Computing

In the business world, technological innovation plays a key role in the evolution of companies. Without the digital transformation and technological integration In order to be competitive, companies cannot remain in the present or evolve towards the future of the business. It is therefore essential to be aware of the latest technological advances, know them and above all, know how to integrate them into the company to remain competitive and disruptors in their own market. Among the latest technological innovations that are being incorporated into the business world we find the Spatial Computing . This technology refers to advanced data processing that merges both the physical and virtual worlds, making the exchange of information and interaction between technological devices much more natural and humanized. For companies, this is a major step forward in the optimize different areas of the value chain. From production management and training of workers in the production process, to the Industry 4.0 The company's marketing area, developing immersive experiences in which users can immerse themselves in the essence and branding of the company. Or even in the offices themselves, where, thanks to the immersion provided by the VR/MR glasses With Spatial Computing systems, professionals can work with a new personal computer in glasses format. Allowing complete isolation even in an office with dozens of people. If you would like to learn more about this technology, please visit What is Spatial Computing and its importance today? .

Applications of Spatial Computing in Business Innovation

This more humanized interaction with machines and computers represent a paradigm shift for companies in the way they adapt and integrate technology into their work methodology and business model. Spatial Computing in business innovation can reach a wide range of applications. increase productivity, save costs and boost learning especially in highly specialized areas or areas that require tacit training that is slower to acquire. In this section we present some of the applications The most important aspects of spatial computing for companies.

1. Colaboración remota

Undoubtedly, one of the advantages offered by glasses with Spatial Computing systems is to be able to have the following advantages real time information superimposed on the goggle itself The technology can be used to free the hands and interact with the technology by voice. A fact that helps to perform control and management in large factories and warehouses, obtaining all the necessary data at a glance - thanks to its computer vision system. In addition, this connection also makes it possible to take a further step forward in the remote collaboration . Making it easier to interact and communicate with other professionals and even with Artificial Intelligence assistance systems.

2. Formación y simulación

Spatial Computing together with Virtual Reality and Augmented Reality makes companies incorporate new professional training systems through the use of the learning by doing (learning by doing) for the optimization of training time in their companies. Studies show that students learn a subject four times faster if the subject has a training block with immersive 3D simulations . Where trial-and-error is encouraged, trial-and-error, the Gamification and autonomy in learning. Formations such as the Virtual Trainings developed for industrial companies such as Global Spedition in their safety or pharmaceutical training as Boehringer Ingelheim for training in the preparation of its latest vaccine.

3. Virtual prototype design

Thanks to its latest advances in computer vision and spatial mapping, Spatial Computing goes one step further in what we know today as Mixed Reality . Allowing companies to innovate in the design and prototyping of their products through virtual 3D models superimposed on reality. This makes it easier to see the model in detail, to collaborate with the whole team and, most importantly, to make modifications in real time and by voice. A fact that is possible thanks to the integration of the Machine Learning y la Artificial Intelligence within the ecosystem of space computing technologies.

Business innovation with Imascono

The business world is currently immersed in a process of evolution and change. Companies are experiencing the beginning not only of digitalization, but also of the virtualization of our business models . This is why we must be aware of the importance of the innovation of the technology integration and to build a corporate culture open to change . At Imascono for more than 12 years we have been the strategic partner of major national and international companies in their digital metamorphosis . Companies from different sectors whose business model and vision require constant innovation and evolution. We have a team of engineers and designers who are experts in Extended Reality technologies and Artificial Intelligence and its adaptation to the business world. Contact with us and find out how we can help you to boost your business innovation strategy .

What is Spatial Computing and its importance today?

The real world and the virtual world have never been more interconnected: the real world and the virtual world have never been more interconnected. space computing is already a reality forever changing our perception of Extended Reality and immersive technologies. Spatial Computing is not new. Everyday examples such as GPS, virtual assistants, and mobile computing experiences are Augmented Reality and Virtual Reality are already proposals developed under spatial informatics, integrating the physical and digital domains. However, we are currently witnessing the development of its full potential. Both at the hardware level, with new headsets such as the Apple Vision Pro, and at the software level, with more sophisticated 3D processing, design and development systems, with better graphics and that, in real time, are capable of redefining our interaction with the real and virtual world .

What is Spatial Computing?

When talking about spatial computing o Spatial Computing it is important to know what this technological term consists of. The concept of spatial computing refers to advanced data processing that merges the physical and digital. Allowing - and this is the radical change that Spatial Computing represents - to more natural interactions with technological devices through gestures, eye movements and voice commands. Transforming human-machine interaction with more intuitive, three-dimensional user experiences. Such as, at the tourist level touring a museum or aquarium and being able to dive among the fish, petting elephants or teleporting to an erupting volcano like in the last Spatial Computing experience by Imascono for the Apple Vision Pro. This technology captures and processes data from the physical and digital world to represent them in immersive scenarios . Revolutionizing the way we interact with computers. Now, thanks to the latest advances in Mixed Reality and 3D development, it is possible that this interaction goes beyond the screens, being able to immerse ourselves in these immersive scenarios through Virtual Reality/Mixed Reality glasses. You may be interested in→ Mixed Reality: Definition, characteristics and examples . For this purpose, spatial computing relies on a series of information technologies and systems The latest generation of technology allows us to recognize space, create immersive environments and position three-dimensional elements on reality:

Computer vision: the ability to understand images the way humans see them (descriptions of objects) rather than reading pixels.

Sensor fusion: the merging of different sensors, such as cameras or geopositioning systems.

Spatial mapping: the ability to generate a three-dimensional map of a space using sensor data.

Machine Learning: the system itself collects and analyzes data from the space to find patterns and automate processes.

Edge computing: data processing takes place as close as possible to where the data is being generated, that is, using the cloud system closest to the user. This makes processing real-time and more agile than using the traditional system of servers and/or cloud servers.

Spatial Computing Applications

This revolution in interaction with machines and computers represents a major shift in the development of immersive experiences for a multitude of technologies and industries. Spatial computing makes it possible to go beyond primitive interfaces, immersing users in the Web 3.0 the three-dimensional experiences e more intuitive and natural interactions . The following is a review of the main applications:

Extended reality

Spatial Computing makes it possible to make the Extended Reality go one step further in the immersion offered to users, by being able to interacting with three-dimensional objects through voice and even eye tracking. This interaction makes it possible to leave controls and screens aside. Spatial Computing technology makes Mixed Reality a reality. You can visit interacting with the digital elements as if they were real without limitations in terms of graphic quality, latency and physical limitations.

Smart Cities

As mentioned above, Spatial Computing technology refers to the processing of physical and virtual data to offer a complete real-time visualization of the information . A fact that would not be possible without the use of sensors and spatial computing to collect and process data from the environment. With this capability, spatial computing opens up a new new era for Smart Cities . Measuring, for example, comfort, safety and energy efficiency. By being able to plan increasingly sustainable and better organized smart cities.

Health and medicine

In a sector where the training y la actual experience are two key factors for the good performance of the work, the applications of spatial computing open a wide range of opportunities for progress in this area. The possibility of visualizing CT scans and MRIs in 3D. To thoroughly evaluate a patient's organs before performing an intervention. Or to operate with a detailed representation of each step that is executed. In addition to the training of health professionals The development of virtual simulations in which to practice that do not affect the real world. Or the possibility of studying 3D models of human anatomy in an easier and more accurate way. You may be interested in→ Virtual Reality and medicine .

Education

Spatial computing coupled with Extended Reality (AR/VR) technology means that, more than ever before, we are putting into practice the learning by doing (learning by doing), turning the way we are used to learning upside down. The immersion offered by these technologies opens up a new range of educational experiences that facilitate knowledge retention and increase student interest. Helping to understand in a simple way more complicated academic concepts and deepening the knowledge through practical simulations . All of this by enhancing the creativity and imagination of schoolchildren and professionals in industrial training.

Business world

The incorporation of Spatial Computing within the companies represents a revolution in the control , training , correction of errors and decision making with simulations, sensors and 3D prototypes developed with the highest level of detail. Thanks to this technology, the links the physical and digital worlds of companies both in terms of data and brand experiences. Driving productivity and creativity in virtually every industry. If you are interested in this topic discover the steps to integrate virtual reality in companies .

Benefits of Spatial Computing

The The benefits and advantages of spatial computing are highlighted by its ability to offer more intuitive interactions, improve user experience and enhance virtual and extended reality. Bringing together spatial computing and Artificial Intelligence, we are able to develop technological experiences that allow us to boosting accuracy and speed of response. Let's look at the benefits of Spatial Computing more in detail:

Improved user experience

One of the main advantages of spatial computation is that it enables more intuitive and natural interactions with computer systems. Changing the user experience we are used to. Instead of using keyboards and mice, users can control and manipulate virtual objects through gestures , eye movements and voice commands. This not only makes the technology more accessible to a greater number of people, but also improves the efficiency and effectiveness of these interactions.

Aumento de la productividad

With Spatial Computing the ultimate human-machine communication The real-time, accurate and precise display is a reality by superimposing notifications, texts, diagrams and videos on top of the machinery and/or workstation. It provides contextualized data visualizations, more efficient access to information in real time and improved decision making. A fact that increases productivity levels.

Increased interactive learning

Spatial Computing has the potential to transforming learning by offering more immersive, interactive and participatory experiences. By integrating digital information with the physical environment, it allows students to interact more naturally with complex concepts. Virtual environments generated by spatial computing offer opportunities for hands-on learning and simulations, following the trend of the learning by doing The program allows students to explore concepts in realistic contexts. An advantage that is already implemented in the experiences of Virtual Training (virtual training) of industrial companies such as Global Spedition or large pharmaceutical companies such as Boehringer Ingelheim.

New way of interacting with technology

Spatial computing involves a new way of interacting with technology at all levels. From big data and IoT technologies, with new systems for collecting data from sensors, cameras and photogrammetry; to extended reality, virtual reality and mixed reality, with its new system for analyzing the environment and the possibility of creating dynamic three-dimensional spaces and higher quality. Spatial computing is also closely linked to artificial intelligence. Thanks to the ability of spatial computing systems to interpreting and responding to human actions accurately and in real time with the development of algorithms d e advanced machine learning and high-speed data processing capabilities.

Examples of the use of spatial informatics

Early examples of spatial computing were relatively simple. Such as GPS using different sensors to provide navigation and orientation aids. Today, however, the world of spatial computing is becoming more and more advanced. Thanks to the rise of Web 3.0 (the more three-dimensional web) and the innovations in Metaverse and extended reality. For this reason, we now have examples of spatial computing in a wide range of industries and sectors. In addition to the experience at the Zaragoza Aquarium, these are other great examples of Spatial Computing projects that can already be enjoyed:

A tangible example of the possibilities of spatial computing and extended reality in education can be found in the Kai XR project. A virtual reality platform where children can enjoy immersive experiences in the platform's different worlds: science, nature, travel, technology, sports…

An example of the distinctive contribution of spatial computing to the tourism sector can be found in the virtual skiing experience Frozen Emotion, developed together with Ibercaja to present the season of the great winter sport of the Aragonese Pyrenees.

Among the immersive experiences that have already been implemented in the healthcare field are the simulation developed by Boehringer Ingelheim . In which, within a virtual laboratory, healthcare professionals can immerse themselves in the process of preparing their latest intravenous medication, thus practicing its correct use without wasting training material.

Kai XR Platform Virtual Reality project developed by Imascono in the education sector - Artificial intelligence in education

Future of space computing

As 5G technology and network solutions evolve, extended reality systems become more advanced and artificial intelligence becomes more accessible, spatial computing technologies and applications will continue to grow . Space computing is soon to become a fundamental part of our access to the digital/virtual world. In this promising future of spatial computing , Apple's glasses, the Apple Vision Pro play a key role. The technology company has been able to go beyond virtual reality and mixed reality to launch a spatial computing headset which integrates all the tools and technologies that enable computational vision and its Edge Computing processing. At Imascono we count on the technical capacity and experience of our engineers specialized in developing applications and immersive experiences for help companies make the move to spatial computing. Do you want to develop your spatial computing project with us? Contact us at !

5 characteristics of digital transformation

Vivimos en plena era digital. Nuestra forma de relacionarnos, de entretenernos, de consumir, de aprender, de socializar e incluso de trabajar pasa, de una forma u otra, por el mundo digital. Es por ello que las empresas tenemos como principal estrategia la transformación digital de nuestros negocios. Ya no solo de cara al futuro, sino también al presente. Hoy analizaremos las Main characteristics of digital transformation para las empresas. Una serie de herramientas y ventajas que revolucionan todas las áreas y departamentos, desde la producción hasta el marketing y customer experience.

What Is Digital Transformation?

Antes de conocer sus características, es necesario repasar qué es y cómo definimos el concepto de Digital Transformation. Este se define como el conjunto de estrategias organizacionales o empresariales que impulsan un proceso de cambio continuo y sistemático, utilizando para ello herramientas digitales, metodologías innovadoras and mejores prácticas que conllevan un cambio en la cultura y forma de trabajar de las empresas. La transformación digital no es solo tecnología, también es la cultura corporativa, gestión de personas and liderazgo, frente a los desafíos que presentan actualmente los mercados y el rápido desarrollo tecnológico. Dos factores que impulsan a las empresas a apostar ya no solo por la digitalización de sus productos/servicios sino también a transformar sus modelos de negocio.

Benefits of digital transformation

Betting on digital transformation offers a series of benefits for companies, regardless of their size and sector. Digital transformation is a change of mindset that drives us to innovate in a constant and systematized way. Where creativity and technology come together to connect with customers/users in a unique way. These are their 4 main benefits:

Boosting the future

Digital transformation is synonymous with innovation for the future. It is the constant search for adaptation to the market, with the development of new business models that position the company in its sector. In addition, it drives differentiation from the competition, innovation and creativity.

Improved communication

Companies and individuals move in digital environments, and it is essential to have the latest technologies, methodologies and tools for maintaining interaction and communication. One of the latest trends in digital transformation of companies is the incorporation of Artificial Intelligence. As far as communication is concerned, generative AI in companies is materialized, for example, in virtual assistants: hyper-realistic 3D avatars, which speed up and personalize the interaction with users/customers. Being able to meet their needs and questions, offering specific and high quality information. A revolution in customer service. You may be interested in → Generative Artificial Intelligence Avatars.

Increased task efficiency

Digital transformation goes beyond moving the business to the digital world; digital transformation involves revolutionizing the business model, transforming the entire value chain. Seeking speed, operational efficiency, access to information and profitability of resources. In this regard, gamification plays a very important role in increasing task efficiency. By enabling real-time data visualization and a user experience (customer or even employee) that facilitates access to information and decision making. A new way of managing data, tasks and results that can be introduced even in shopping malls, as in the case of La Torre Outlet, which has a CMS in WebApp format which functions as the nerve center for controlling campaigns, offers, events, brands and staff profiles.

Increased user satisfaction

User/customer expectations have never been higher. They demand personalized services that take place in the shortest possible time, that can be automated and that are managed digitally, without relying on traditional contact via telephone call or face-to-face appointment. This is why digital transformation results in increased user satisfaction, enriching the relationship with them. One of the clearest advantages of digitalization in business is that robust digital tools and strategies can be implemented to reach new levels of segmentation, bringing the brand closer to the ideal audience.

Key characteristics of digital transformation

Once it is clear what the main benefits of digital transformation of companies are, it is time to take a closer look at their characteristics. Here we present the 5 most important characteristics:

Innovation and technological integration

One of the main characteristics of digital transformation in companies is constant technology integration, taking advantage of the connection of all the technological tools, both those already implemented and the most innovative ones, to continue optimizing and improving the company's processes and strategies. Digital transformation is not so much about adopting as many new technologies as possible, but about knowing how to integrate them with the technological/digital ecosystem the company already has. Always putting the customer (their tastes and needs) and the company's strategy (objectives, values and future vision) at the center.

Cultural change

Digital transformation is characterized by the generation of a cultural change in companies, always keeping flexibility and innovation in mind. Without a corporate culture prepared for change, companies cannot adapt to the fast-paced and dynamic market. At present, trends, tools, consumer tastes and technologies change at lightning speed and only companies with a complete digital transformation and innovation culture will be able to cope with them.

Digital skills

Undoubtedly, one of the most important characteristics of digital transformation in companies is the pursuit of continuous training of our professionals. Without digital skills and knowledge of new technologies, companies may not be able to know the concrete benefits for their business nor can they plan actions to integrate them into their strategies.

Productivity and efficiency through automation

Digital transformation represents a new step in increasing the productivity of companies. Thanks, for example, to the management of data and content by means of CMS platforms and WebApps, it is possible to automate tasks, facilitate decision making, generate dashboards specific to the needs of each company and obtain specific data from all digital spaces in real time.

Analytics and Big Data

One of the main characteristics of digital transformation is the integration of a data culture in companies. Proper data management means for companies not only knowing their customers in depth, but also being able to detect market trends and new business opportunities before anyone else. All this thanks to the collection of information from different databases, a correct analysis based on company-specific parameters and, undoubtedly, a real-time data visualization with interfaces and graphics designed by UX/UI professionals. Where access to information is clear, fast and focused on decision making. If you are interested, learn more about our WebApps service.

Digital transformation through Imascono

At Imascono we go one step beyond digital transformation. Together with our partners/customers, we strive for a true virtual transformation: a metamorphosis of their entire business model by incorporating the latest innovations and technological advances into their companies. Thus becoming the pioneers, the innovators, in their own markets and sectors. Always putting users at the center, looking for humanizing technology in their interactions and impacts on the real protagonists of this Digital Transformation: human beings. Our team of technologists and engineers works every day to adapt the latest technologies — Spatial Computing and Artificial Intelligence — to the needs of our customers. Empowering their business models and helping them to make the leap into the new virtual era of the business world. Do you want to make the leap to the new technological era? Contact us!

section 5 title

section 5 body

section 6 title

section 6 body

section 7 title

section 7 body

section 8 title

section 8 body

Virtual fitting rooms as a trend in the retail sector

If there is a sector that is in constant evolution, it is the retail sector . We are living in the golden age of online commerce, we are witnessing the emergence of new sales channels and physical stores are revolutionizing the concept of customer experience with new phygital propositions . Undoubtedly, this is a technological and digital transformation that is born with the objective of: differentiating itself from the competition, connecting emotionally with users, and attract and surprise with unique proposals. In this article we will focus on one of the most versatile technological solutions for the retail sector, the virtual testers. Surprising experiences that can be developed for both e-commerce and physical stores, with technologies ranging from Augmented Reality through mobile devices to 3D simulators in Virtual Reality. And even, phygital facilities such as showcases and virtualized physical testers. Different solutions that allow users to try and see products first hand. From clothing and accessories, to decoration, automobiles and even tourist services.

What are virtual testers?

Before knowing how to implement this technological trend in a store or e-commerce, it is important to know what are virtual testers . Virtual testers are technological solutions that allow users to visualize/use a product or service without having to physically test it. Mainly to through Augmented Reality technology. which allows to superimpose digital elements over the reality itself, enriching and "augmenting" it. Augmented Reality applied to the retail sector, and specifically to virtual fitting rooms, allows for superimpose on the user's own all kinds of clothes, accessories, hairstyles, dyes and makeup, which allows the user to see how they would look in a personalized way; and also on the real space, ideal for testing how a certain piece of furniture would look in a room or the real-size machinery in the industrial factory.

Augmented Reality Kimchi! Project made for Disney and Star Wars by Imascono

Virtual testers: how do they work?

The virtual testers are from the more versatile technological experiences They adapt to all types of devices, allowing both online and purely physical stores to incorporate them into their proposals to attract customers and innovatively showcase their products. At the mobile level, virtual fitting rooms in AR allow the user to see through their own device the product in real size, adapting to both the space and the body, allowing the user to see how it would look prior to purchase, as if they were in a normal physical fitting room. At the physical store level, on screens or interactive totems, virtual fitting rooms allow not only to test products (such as garments, accessories and cosmetics), but also to incorporate these products into the store. experiences as outdoor advertising/showcases The aim was to attract passers-by to the stores. An example of this can be found in the marketing action carried out by the El Corte Ingles together with Disney in Madrid's iconic Plaza de Callao for the promotion of one of the latest Star Wars movies. .

4 benefits of virtual fitting rooms in the retail sector

The intelligent virtual fitting room in the retail sector allows the user to see himself reflected, but instead of doing as he would in a mirror, his reflection shows him different garments, complements and interfaces that allow him to wear the next level shopping experience . The following are the 4 main benefits of virtual testers in the retail sector.

Differentiating element

Having virtual testers in your shop/e-commerce is a surprising and fun element where word of mouth is enhanced thanks to its great capacity for dissemination and viralization in Social Networks. In addition, they are a unique way to differentiation from the competition, where the most emblematic streets have dozens of retail businesses. A virtual fitting room or even an interactive virtual showcase is a differentiating element that attracts attention and attracts users.

Boosting personalized recommendations

A virtual tester allows connect in a more personalized way with customers . Where they can not only see how the garment would look on them, but also receive advice and recommendations of combinations, see the availability of colors and sizes and even pay for the garment from the fitting room itself. If the Artificial Intelligence and the avatars more humanized, the user can explain his needs and the intelligent virtual tester can offer him the item that best suits him, thanks to its personalized training in product information. You may be interested in→ Generative Avatars with Artificial Intelligence

Dashboards y analíticas

In addition to revolutionizing the shopping experience for customers, virtual fitting rooms and other phygital experiences applied to the retail sector offer brands the ability to analysis and measurement capabilities as if they were digital marketing strategies. They can obtain data as relevant as the time spent the most selected products the no. of consultations The number of visitors' contact emails and the number of impacts per hour and per day. Revolutionizing both the brand image and user acquisition, as well as the dashboards and analytics of D.O.O.H (digital out of home) actions.

Gamifying the experience: online & phygital

Virtual fitting rooms, interactive shop windows and Augmented Reality in the retail sector have a positive impact on the public in a positive way. effective, original and unobtrusive . Using these technological solutions in both its online and offline proposal, the user's shopping experience is gamified. Making the experience go beyond just looking at the catalog or walking through the physical space. As far as physical stores are concerned, the Gamification these places to become a place where the meeting points where you can have fun and be surprised. A unique proposal that motivates the effect called by involving users in the promotional action, encouraging brand recall, the recommendation of new products and also sales. A way to digitize and liven up the shopping experience that has already been implemented in the mall. La Torre Outlet .

Trends in the retail sector

The incorporation of virtual fitting rooms is one of the main technological trends in the retail sector, but it is not the only one. If there is a sector where the innovation the creativity y la fun are key factors to connect with the audience, is the retail sector. Among the major technologies that are applied in this industry are solutions focused on the Metaverse in the Artificial Intelligence in the Virtual Reality and in the new digital economy, led by the NFTs the cryptocurrencies and the blockchain . Here are some examples:

Showrooms in the Metaverse

A virtual showroom is an exclusive and groundbreaking digital environment that revolutionizes the shopping experience as well as the presentation of products in the virtual world. Turning this new online storefront space into a a place for meeting, visibility and proximity where the brand exhibits its new products and shares with its public and customers its essence, its brand philosophy and its future projections, going beyond the physical stores and the usual online stores. These spaces allow building the brand's digital world from scratch changing the shopping experience from a simple online store to a personalized, unique and innovative virtual space. Among the proposals that have already seen the light of day, we find the interactive house of Lèkuè . An own virtual space where you can see in action and know in first person all their kitchen products.

3D Simulations

If the advent of websites revolutionized the retail sector with the advent of e-commerce, the next big technological leap virtual experiences are the main protagonists. Thanks to advances in Virtual Reality, the shopping experience is transformed with the new more intuitive and immersive virtual stores, where a whole series of actions can be performed as if it were a physical store, but from the comfort of the home. Virtual Reality also makes it possible to recreate showrooms and even workshops, where users can immerse themselves in the process and manufacture their customized products themselves as if they were in a video game . In addition, these technologies not only make it possible to view the products, but also to test them in gamified experiences. With 3D simulations where customers drive the latest car model or discover the latest news of the ski season together with Ibercaja Xplora in the Frozen Emotion project, a virtual simulation of the great winter sport of the Aragonese Pyrenees.

Artificial Intelligence Avatars

The arrival of the Generative Artificial Intelligence has revolutionized all sectors, including the retail sector. Now, recommendations and customer service in physical stores and e-commerces goes one step further, with the incorporation of Artificial Intelligence avatars trained with all the information about the products, brands and commercial protocols of the company itself, becoming real virtual salespeople. They can hold conversations with customers, answer their questions and offer recommendations based on their needs. Being true brand ambassadors . An example of this can be found in V-E-G-A The company's AI avatar provides all the information about the company's applications, products and projects.

Experiencia phygital

A Kimchi! or Interactive Showcase is a phygital experience that utilizes the Augmented Reality for bring the virtual universe into the physical world. Through animations, special effects, gamified challenges, games and photocalls, users are immersed in a completely new virtual world created around them. All this to revolutionize the physical presence and promotional actions of brands, attracting all eyes. You may be interested in→ Our Kimchi project! Star wars These large-scale Augmented Reality experiences are one of the most innovative trends of the DOOH marketing (digital out of home) where the presence, immediacy and proximity of face-to-face actions is combined with the latest advances in the digital world in terms of personalization, interaction and dashboards. All this so that the essence of the brand reaches users in a totally innovative, entertaining and fun way.

NFTs and Blockchain

A NFT is a non-fungible token, i.e. a digital asset whose value resides in its exclusivity and in the security offered by its blockchain technology for certify its authenticity The retail sector, in particular the fashion sector, is a key sector for the fashion industry. We are currently seeing the development of phygital capsule collections where the customer's purchase of the NFT gives them access to a physical garment and a loyalty club. This creates a feeling of exclusivity and belonging to the brand . The brand, on the other hand, guarantees authenticity and traceability of each garment, increasing the value of the shopping experience and solving two of the main problems in fashion and retail: overproduction and counterfeiting. Thanks to the incorporation of this technology, it is possible to make to order by selling NFTs, avoiding excess inventory, reducing the environmental impact and generating, at the same time, great expectation among customers . Making shopping an experience that goes beyond the purchase of the product.

Virtual fitting rooms: the future of retail

At Imascono we know that the future of the retail sector The integration of new innovative experiences, such as virtual workers, the Artificial Intelligence and the Metaverse . For this reason, we have a team of 30 engineers and developers specializing in Extended Reality that can help you making the leap into digital metamorphosis of your business with the incorporation of these technological breakthroughs. Do you need a virtual fitting room or innovative retail experience? ¡ Contact us at !

Tourism and technology: characteristics and advantages

Technology has reached the tourism sector. We live in a hyperconnected world where our day to day life goes through the digital world: our way of working, our way of relating to each other, our way of shopping, and, of course, our way of living tourism . Undoubtedly, the tourism sector is one of the main industries most impacted by new technologies. It is the perfect example of how the digital transformation has been able to revolutionize different business models of tourism companies. In this article we review the 5 main trends in the tourism sector technology, its main features and advantages.

Relevance of technology in tourism

The profile of the traveler has changed radically in recent years. It is a digital consumer who is increasingly more informed, more demanding, with a great capacity for influence and who is looking for unique experiences. Not only that, but new generations such as the millennials the Generation Z and children, the Alpha generation see technology as their way of interacting with the world. For this reason, the different agents that form part of the tourism sector, from travel agencies to theme parks, museums, tourist offices and public bodies, see in technology the way to to connect with users, to generate a truly positive impact and to take the tourism experience to the next level.

5 trends in the tourism sector

The possibility of creating new experiences that are different, accessible and customized makes technology the core strategy of the tourism sector. From the latest developments in Artificial Intelligence and Extended Reality to the Metaverse, Big Data and phygital experiences. In this section we review the technology trends most important in the tourism .

Inteligencia artificial

Artificial intelligence has been a game changer for the business world and the tourism sector is no exception. The latest AI tools are being applied in multiple ways in tourism. From the ability to generate customized content in real time y la process automation and optimization The company has also incorporated virtual assistants / AI avatars that respond to all the needs of tourists. These AI-based avatars can be installed on totems and even accessed from cell phones and web browsers. Humanizing the interaction with the users and becoming true personalized guides trained with an extensive database on the tourist destination.

Realidad extendida

Thanks to extended reality, the traveler's experience reaches new levels of immersion and interaction. From recreating historical events and life in the past to being able to have real-time translations into any language. By simply pointing our mobile devices, we will receive the information we need instantly, easily and interactively, even through the Internet. virtual guides based on Artificial Intelligence. Thanks to the virtual reality we can feed our curiosity with our next destinations, traveling virtually, resting on a deserted beach, without leaving home, traveling into space or living experiences that increase our adrenaline levels without taking risks. Combining the tourist destination with the Augmented reality we can change the way in which we discover the corners of a city or the way in which we discover the we visit museums . As the new phygital experiences installed in the Rafa Nadal Museum in Manacor. A unique experience designed for the enjoyment of all ages. You may be interested in→ Augmented Reality applications in tourism .

Travel in the Metaverse

From the tourist's perspective, the development of the metaverse in the tourism sector makes it possible to revolutionize the before, during, and after of the travel experience. Before the trip, by encouraging “trying before buying”, touring the hotel facilities yourself, seeing the views from the room firsthand, or trying out the activities available to book. Once at the destination hotel, the Metaverse makes it possible to personalize and optimize the guest experience. Through virtual twins in the Metaverse and virtual assistants, tourists themselves can manage and control all the services they have booked. In addition, these same spaces in the Metaverse make it possible to strengthen the online community and encourage cross-selling, by creating a space where, once travelers head back home, their interaction with the brand continues in the virtual world. As is the case with Exclusiverse, where the loyalty of its 80,000+ members is fostered through exclusive content, discounts, and the unlocking of new interactive experiences.

Marketing experiencial

With the development of campaigns based on extended reality and the rest of creative technologies, the tourism marketing enters a new dimension. By being able not only to revalue digital marketing strategies, but also to link them with experiential marketing. Transforming the most face-to-face and static actions into groundbreaking, fun, attention-grabbing experiences that attract the target audience to the tourist destination. Taking the marketing campaign to the next level of engagement and emotional connection as in the campaign Frozen Emotion for the promotion of the new ski season. Where users must cross a suspension bridge between two peaks of the Aragonese Pyrenees to get the ski pass and descend with virtual skis in the Virtual Reality experience developed by Ibercaja Xplora.

Big Data

The era of data has also reached the tourism sector. Thanks to the Big Data and the advanced analytics In this way, tourism businesses can extract relevant data from the behavior of travelers . Detect trends, draw conclusions in an agile way and define strategies much more personalized and appropriate to the target.

All for stand out from competitors' proposals and offer users the experiences that best suit their tastes and needs.

Benefits of new technologies in the tourism sector

Undoubtedly, the real change in tourism today is the tourist empowerment . He is at the center of the entire strategy, from marketing to sales, through the experience itself and its subsequent transfer to social networks. Therefore, the interactivity with the customer, the development of memorable tourism experiences and the betting on technology are three key aspects to take into account in the new era of tourism. These are some of their benefits:

Interaction between company and traveler

One of the advantages offered by the incorporation of technology in tourism proposals is the interaction generated between the company and the traveler. This is based on three key aspects: comfort , speed and immediate availability of information . Thanks to the development of WebApps In addition, purchases and reservations can be made in a few minutes and from different devices. Without losing sight of the instant access to all types of customized contents The online interaction with users reduces management costs and streamlines processes. An online interaction with users that reduces management costs and speeds up processes.

Increase in smart destinations

Technology is facilitating the development of a new type of tourism: smart tourism. This is characterized by its high technological value that can range from offering 5G connection and generation of routes and virtual tours powered by the use of Augmented Reality to the development of tourist experiences with universal accessibility. Thanks to this universal accessibility, people with disabilities or mobility problems can enjoy the tourist destination thanks to technology. One example of this type of intelligent tourism is the social initiative of ITAINNOVA with the project LOARRE XR where, thanks to virtual tourism technologies, Loarre Castle can be visited by all audiences. If you are interested, Meet the new trend of virtual tourism .

Personalization of the tourist service

New technologies offer tourism the possibility of offering unique experiences and personalize tourism proposals according to travelers' tastes and preferences. A personalization that can be made depending on the user profile, the time of purchase, the purchase pattern and its location. A change that has been possible thanks to the Big Data y la intelligent tourism marketing management .

Increasing technology in the tourism sector with Imascono

At Imascono we know that the future of the tourism sector depends on the creation of interactive and immersive experiences that users fall in love with and that generate a real emotional connection. This is why technology plays a key role in the evolution of tourism. From the Rafa Nadal Museum to the hotel line Barceló, through the traveler's club Exclusive Traveler Club, many tourism companies, museums and public administrations have trusted Imascono's team to incorporate technology into their business models. We have more than 12 years of experience in the development of impactful experiences based on Extended Reality, Metaverse and Artificial Intelligence. Contact with us and find out how we can boosting your tourism business with innovative, efficient and high quality proposals to revolutionize the tourism sector.

What is the future of the Metaverse?

What do you imagine the future of the Internet to be like? From the digital world? The technology sector has been asking this question for some time and the answer is becoming increasingly clear. Our presence on the Internet will be increasingly more immersive , more customized and more humanized. Going beyond the current hyperlinks, screens and Social Media profiles to have a true presence in the digital world. The future of the Internet, it is the Metaverse . The Metaverse has the potential to revolutionize social interaction, virtual economy, education, entertainment, leisure, tourism... providing great opportunities for brands and users. The Metaverse is under construction, and this technology is expected to mark a before and after in the developments in the technology sector . In this article we go one step beyond the Metaverse today. All to delve into its future.

What is the metaverse?

Before venturing into the future of the Metaverse, it is necessary to review what this technology consists of. The Metaverse can be defined as a large virtual world composed of multiple interconnected digital worlds. Where humans we interact socially and economically through avatars, NFTs and cryptocurrencies, in interactive and gamified 3D spaces. The central idea of this new ecosystem is humanizing the virtual world and our digital presence thanks to the incorporation of the latest innovations in the field of Virtual Reality Augmented Reality, web3, multiplayer system and blockchain technologies. You may be interested in→ Differences between Augmented Reality and Virtual Reality

metaverse-exclusiverse-exclusiverse-for-vip-customers

The Metaverse today

The Metaverse is, at present, one of the main technological trends. Since the strategic change from Facebook to Meta, many large national and international companies have seen in this great virtual universe the way to continue innovating and adapting to the new digital ecosystem. Like Meta, Apple, Microsoft... all of them have made their mark on the Metaverse and the new digital world as a strategic part of your business . Beyond the technological bet of large companies, the Metaverse is also a major challenge. progress in digital metamorphosis for SMEs. It is a technology that represents a before and after in the business strategy The company is committed to innovation, technological creativity and the creation of a new channel of communication and interaction that will change forever the relationship between companies and consumers. Today, the Metaverse has great potential in various business sectors. For example, in the retail sector, brands can generate virtual spaces where customers have the option to explore and purchase products interactively. In the cultural sector, 3D experiences can be recreated, such as the traditional Ofrenda de Flores (Flower Offering), in order to bringing culture to a wider public. Also, in the tourism sector, it is possible to create virtual spaces of tourist destinations in order to extending the tourist experience beyond the stay at the destination revolutionizing the before, during and after the trip.

Tools to enter the Metaverse

The Metaverse is the next leap in the Internet, a virtual universe of interconnected worlds to which can be accessed from different devices and technologies. From our cell phones to Augmented Reality experiences to Virtual Reality headsets and goggles. Their origins and software are different, but their objective is similar: eliminating the barriers between the real and the virtual .

Realidad Aumentada

Augmented Reality is the technology that combines the real world with the digital world. superimposing virtual elements on reality itself. Thanks to this immersive technology, the real and virtual environment and the real environment and the Metaverse intermingle. An example of the potential of Augmented Reality as a gateway to the Metaverse can be found in our Connected Art project, the project AR web developed for the Paseos Comerciales initiative.

Virtual Reality and Mixed Reality Glasses

The Virtual Reality is the technology capable of immersing us in completely digital alternative worlds. 3D environments in which our senses cease to perceive the real world thanks to the total immersion through Virtual Reality glasses. The latest models of these goggles also incorporate the Mixed Reality The virtual elements also interact with the real world. In other words, they combine in the same device the interaction of Virtual Reality with the visual power of Augmented Reality.

Webapps and 3D virtual spaces

3D virtual spaces and Webapps interactive are immersive web platforms where users can enjoy the Metaverse experience from their own mobile devices and through a URL. Its main advantage is the accessibility and diffusion directly from a web browser. No downloads or updates. Users only need the Internet to connect to the companies' virtual universe, choosing their own avatar, interacting in multi-user mode and even making purchases and reservations. This can be seen in two of Business To Metaverse's projects, the virtual worlds of Metrovacesa or the Exclusive Traveler Club.

The future of the Metaverse

The Metaverse is currently under construction. Little by little, brands have been developing their Metaverse experiences in your own immersive 3D spaces accessible from today's most democratized devices, cell phones and computers. At the same time, Virtual Reality glasses have been evolving, in terms of price, accessibility, democratization and, above all, quality of experiences, even incorporating Mixed Reality. Making the interaction between the real and virtual world and between the user and the companies, more and is becoming more and more integrated into our day-to-day lives. This is the future of the Metaverse, the final integration into our lives and interaction with both people and machines. The Metaverse in the future will change the way we interact socially and economically in the digital world:

Closer, more intuitive and more humanized interactions with users. Where the user experience will be more comfortable and realistic. Thanks to immersive, first-person experiences.

Digital identity, donde el Metaverso marcará el cambio en dos puntos clave: la personalización y la protección de nuestra identidad digital. Todo gracias al blockchain, códigos cifrados que nos permitirán movernos por los diferentes espacios vinculados.

Descentralización and accesibilidad, eliminando las barreras geográficas y socioeconómicas, democratizando el comercio electrónico y la internacionalización de las empresas. Un hecho que se verá impulsado por el desarrollo de las finanzas descentralizadas (DeFi).

Development of a new global market, in which new socioeconomic exchanges and digital and technology jobs are expected to emerge in the coming years. New 100% Metaverse-native companies and new lines of business for more traditional companies through their digital metamorphosis.

Metaverse applications. Current and future

At present, different Metaverse applications are already being worked on in sectors such as the health, marketing or education . In the future, the Metaverse is expected to be integrated into the methodology, business development and interactions with users\/customers in all industries. In the following, we will analyze the key applications that will shape the future of the Metaverse in different sectors.

Metaverse applications in marketing and advertising

If there is a sector that advances almost at the same time as technological innovation, it is the marketing and advertising sector. Keeping abreast of trends and the continuous search for new new ways to attract users mark the starting point for the implementation of this new virtual dimension for consumer positioning and loyalty. Thanks to the development of spaces close to video games, brands not only manage to get closer to the new ecosystems of the younger audience, but they can also create true immersive experiences and customized . With the potential to be more immersive than any other form of advertising, and to experiential marketing by developing their own worlds overcoming physical limitations. Furthermore, the future of the Metaverse involves the implementation of AI tools, also in the world of marketing and advertising. Based on the analysis of user data, their interests and preferences, the spaces in the Metaverse, in the future, will be able to transform in real time . Adapting content, advertisements and 3D spaces to the user.

Metaverse Project with NFTs made for El Bulli Foundation by Imascono

Metaverse project with NFTs developed for El Bulli Foundation by Imascono

Metaverse applications in health

The implementation of the Metaverse in the healthcare field encompasses a wide range of activities. From the development of more accessible and intuitive information and consultation areas The aim is to create customized virtual simulations and therapies, taking advantage of the capacity of these technologies to work in controlled virtual environments.

Likewise, the future of the Metaverse in healthcare will provide more advanced tools and experiences also in the medical training and sanitary . It will also make available to professionals all the information on procedures and patients' constants thanks to the implementation of Augmented Reality glasses during the interventions and the most advanced virtual reality glasses for the remote operations . Unprecedented breakthroughs that will revolutionize global medicine. You may be interested in→ Virtual Reality and medicine

Metaverse applications in retail

The future of the Metaverse in the retail sector will be defined by the creation of large virtual universes in which brands can develop unique experiences to explore all the possibilities of loyalty, branding and engagement. Taking the essence of the brand to new levels of creativity and innovation.

What is a fact is that the shopping experience will once again put consumers at the center with more efficient processes. accessible , intuitive and humanized . The possibilities of this new technology in the industry range from the ultimate hybridization between physical and digital in omnichannel shopping, to the development of new value propositions. Virtual Reality Walkways The creation of new business models with phygital collections (proposals for the real and the virtual world) or garments\/products created exclusively for the Metaverse such as NFTs (digital objects) for our avatars.

Metaverse applications in industry

From the training of workers in the use and prevention of occupational hazards in secure environments, focused on tacit knowledge, to the possibility of knowing the operation of the entire plant, logistics and machinery of a company through 3D models and full-scale virtual simulations.

The future of the Metaverse in the industry will be focused both internally and externally, with simulations and 3D models monitoring and evaluating any strategy and possible changes. It will also appear as support in the presentation at industrial fairs . Models that will be supported by Artificial Intelligence, which will allow the generation of more realistic simulations with a higher level of detail. Learn more about the influence of Artificial Intelligence in the Metaverse .

Metaverse applications in education

In the education of future generations, the Metaverse not only allows for the development of more immersive e interactive . It also makes it possible to recreate environments and even virtual campuses that, in an active and personalized way, feed the curiosity and involvement of students.

Thanks to the innovations of the Extended Reality , teachers can enrich and deepen the learning programs, being able to teach with support from holograms with interactive 3D models and becoming guides for these digital natives through different 3D worlds dedicated to science, history, nature... Technological solutions to enjoy the subjects as we had never imagined.

The future of business goes through the Metaverse

At Imascono we are aware that not only the future of the Internet lies in the Metaverse. Also, the future of companies . That is why we have a whole area specialized in the development of experiences for the corporate Metaverse called Business To Metaverse . Through our work methodology and the experience of more than 10 years of activity in the Extended Reality ecosystem, we have accompanied companies like Telefónica , Iberdrola , Rafa Nadal Academy , elbullifoundation o Metrovacesa in their leap into this new virtual world. Do you need a project in the Metaverse? Contact us at !

Metaverso project made for Rafa Nadal Academy by Imascono

Virtual tourism as a new trend

One of the sectors in which, without a doubt, living unique experiences is the basis of the business, it is tourism. . And thanks to technology, these experiences can be much more accessible, immersive, personalized and surprising. Today, we are witnessing the birth of a new trend in the industry: the virtual tourism . Different experiences and technological solutions that not only drive innovation within the sector are also able to extend the travelers' experience beyond their stay and trip, revolutionizing the before, during and after. Discover with us all its possibilities.

What is virtual tourism?

Before knowing its typologies and most representative examples, it is time to define the concept of virtual tourism. This refers to the set of solutions, projects and experiences that take advantage of virtual latest technological innovations to transform the tourism sector . These experiences cover a wide range of technologies: from the Virtual Reality to the Augmented Reality through the creation of virtual worlds in the Metaverse the development of WebApps and the incorporation of the Artificial Intelligence . Everything to offer a tourist experience that goes far beyond the simple trip.

Augmented Reality Project Prosegur and Movistar Alarms

Types of virtual tourism

Virtual tourism tools and experiences are adapted to all types of objectives. Experiential marketing actions , guided tours and also the development of cultural proposals that allow you to discover the heritage and historical value of the tourist destination in a totally unique way. These are some of the types of virtual tourism:

Trend Try before you buy

Before even choosing the destination, virtual tourism allows you to boosting the "try before you buy" trend (try before you buy), projecting what that trip will be like with experiences of Extended Reality . Tour the hotel facilities yourself, see the landscape first hand, try out the activities that can be hired in Virtual Reality (VR) or travel virtually to the most exotic destinations. Everything for incentivize stockpiling and let the journey begin at home. From tourist offices or from FITUR itself, as in the case of the Virtual Reality tunnel developed for the Aragon stand at the international tourism fair.

Visiting places of the past

Virtual tourism not only allows us to get to know different parts of the world without leaving home, it also allows us to travel back in time . Thanks to Virtual Reality and Augmented Reality, we can reconstruct monuments, cities and areas of great historical value, to visit them in the times of their maximum splendor. Activities that also offer a great contribution to the museums where history comes alive around us. Allowing museums and exhibition halls to contextualize objects and works, showing their true dimension or their appearance in the past, or even recreating the cultural and social environment in which the work of art was created. You may be interested in→ Virtual Reality in museums: How is it being applied?

Personalized virtual guide

Undoubtedly, one of the most interesting applications of virtual tourism is the personalization of the travel experience of each of the tourists. Combining the Augmented Reality, with Artificial Intelligence generative and geolocation, tourist guides are becoming more and more optimized. Becoming virtual guides always accessible and up to date, offering the opportunity to more information on site while touring any tourist area, making simultaneous translations and adapting the recommendations to each user's taste. Also also gamifying the tourist visit with gymkhanas or Augmented Reality routes that take leisure, entertainment and cultural visits to another level. It is also a more enjoyable and educational way to visit museums or natural sites, showing the user details that would otherwise go unnoticed. Find out what gamification is all about in the following post→ What is gamification: benefits and examples .

Visiting inaccessible areas

Virtual tourism also allows us to travel to inaccessible areas . Either because they are natural sites of difficult access, places as remote as Everest or because they do not have the necessary measures to be visited by all users, regardless of their physical condition or disability. This is the objective of the project LOARRE XR a social initiative of ITAINNOVA which seeks to take advantage of virtual tourism technologies to bring the beauty of the Loarre Castle and its nearly ten centuries of history to all audiences.

Traveling to destinations that do not exist

Can you imagine taking a guided tour of Harry Potter's Hogwarts School at Virtual Reality Or, thanks to the Augmented Reality You can walk through the streets of King's Landing from Game of Thrones while strolling through Girona? Virtual tourism allows us to take leisure and entertainment to the next level, touring fictional tourist destinations . New activities within the tourist proposals that allow to create new and surprising adventures. How to cross a suspension bridge between two peaks of the Aragonese Pyrenees in the project Frozen Emotion from Ibercaja .

Online community building

The tourism experience doesn't have to end with the trip back home; it can continue in the virtual world. With the development of interactive, multi-user spaces that strengthen the community between customers and the tourist destination. With spaces where people can share their travel experiences, keep enjoying activities in VR, and where loyalty is fostered through exclusive content, discounts, and the unlocking of new interactive experiences. Spaces that foster a user community, such as Exclusiverse, the virtual world of Exclusive Traveler Club where its more than 80,000 members from around the world have a space to connect with fellow members, attend club events, and discover everything new about their memberships.

Metaverse with Exclusiverse digital membership developed by Imascono for Exclusive Traveler Club

Benefits of Virtual Reality in tourism

Among the main proposals of virtual tourism, the following stand out experiences in Virtual Reality . This technology is characterized by being able to immersing users in totally digital alternative worlds. Where the senses cease to perceive the real world thanks to total immersion. Thus, users see, hear and even feel these virtual experiences, in the first person. and with great freedom of movement. These are the main benefits of adopting Virtual Reality in the tourism sector:

Great flexibility and freedom of movement. Virtual Reality experiences give users a great deal of freedom of action; none of the movements are predefined. Users themselves jump, turn, and explore the virtual tourist destination at their own pace.

Big savings for travelers. Virtual tourism lets you enjoy the experience of getting to know and discovering areas in other parts of the world without leaving home. A different, complementary format that gives people with fewer resources access to spectacular destinations.

A new (buying) experience for users. Without a doubt, virtual tourism is a powerful marketing initiative for hotels, travel agencies, tourist offices, and tourist destinations. It makes it possible to go beyond flyers and promotional videos, incorporating emotion, the senses, and a first-person perspective into experiential marketing activities.

If you are interested, learn about the Augmented Reality applications in tourism.

Ejemplos de turismo virtual

Throughout this article we have been able to learn about some of the most important examples of virtual tourism that have already been launched. Virtualizing Romanesque castles, creating virtual spaces for interaction and community building, developing exciting adventures in Virtual Reality, digitally transforming museum visits and revolutionizing the marketing actions of tourism offices at trade fairs and events as important as FITUR. All of these actions are based on different technologies - Augmented Reality, Virtual Reality, interactive installations, spaces in the Metaverse - but they have a common goal: surprise users by transforming the travel experience . At Imascono we know that the future of the tourism sector depends on the creation of interactive and immersive experiences that users fall in love with and that generate a real emotional connection. This is why virtual tourism is positioned as one of the main tourism trends for the coming years. Our team has been more than 12 years developing Extended Reality experiences both nationally and internationally. With our methodology, we focus on understanding your specific objectives and requirements in order to offer you an efficient and high quality solution. Don't waste any more time looking for a generic solution that doesn't fit your needs. Contact us at and find out how we can develop the perfect virtual tourism project for your tourism experience .